Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

• Design Remix—From Craft to Culture

  Conference Presented by Shani Sandy, Design Executive at IBM

  As design teams scale and reinvent themselves to meet the unrelenting pace of technological and societal change, the prevailing attention given to mastering craft must also be given to cultivating culture. Cultural change, however, is often the most challenging to undertake. In this inspiring session, IBM Design Executive Shani Sandy offers her perspective and shares her experience regarding the most fundamental redesign of all—cultural transformation.

  Category: Recorded Sessions

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• One Vision, One Voice

  		Conference Presented by Deirdre Bigley (L), Chief Marketing Officer and Michael Eisenreich (R), Global Head of Bloomberg Studio at Bloomberg LP
  As the central nervous system of global finance, Bloomberg delivers news, data and technology that powers the world’s markets. Bloomberg also stands for leadership in global politics and philanthropy with Michael Bloomberg (three-term mayor of NYC and key influencer of issues from public health to climate change) as CEO. With such a complex mix of brands, products and initiatives, speaking to various audiences with a single voice is essential—and essentially what Bloomberg Studio has mastered. Join Deirdre Bigley and Michael Eisenreich for a candid reveal of what it took to envision, advocate for and advance a marketing and corporate creative organization that was ultimately named In-House Agency of the Year.

  Category: Recorded Sessions

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• Saying No to the Status Quo

  Conference Presented by Teresa Herd, VP, Global Creative Director at Intel

  From working with Lady Gaga on the Super Bowl halftime show to being named Ad Age’s Internal Agency of the Year, the team at Intel is on a roll. Add to that a changing media landscape and the call for endless innovation and you’ll understand why Agency Inside is relentlessly focused on emerging trends while remaining true to their core capabilities. In this session, we’ll hear about how the award-winning internal agency at Intel is demystifying tech and disrupting the status quo—contributing to an all-time high in sales and stock performance while advancing the corporate brand.

  Category: Recorded Sessions, Creative, Digital/Social, Partnership, Past Conferences, People

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• Lessons Learned from the Inside

  		Webinar Presented by Pamela Sarian (L), Executive Director and Mark Chamberlain (R), Executive Creative Director at Boston University
  The challenges the in-house agency at Boston University faces are no different than those of corporate marketers, with a multitude of offerings including 17 schools and colleges, hundreds of centers and departments, and an assortment of events—all intended for inside and outside audiences. (Think P&G of the higher-ed space.) Achieving excellence requires insight, inspiration and innovation combined with talent, tenacity and teamwork. In this webinar, team leads Pam Sarian and Mark Chamberlain share 10 lessons learned over 10 years of managing agency services. They talk about how to capitalize on the wins and sidestep the pitfalls—all in the name of building a high-performing team that produces award-winning work.

  Category: Recorded Sessions, Recorded Webinars

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• Account Management Revival

  Webinar Presented by Marta Stiglin, Principal at Stiglin Consulting

  The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house consultant, Marta Stiglin, explores the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.

  Category: Recorded Sessions, Functional Areas, Organization/Operations, Partnership, Process, Recorded Webinars

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• Mastering a Global Brand Expression

  Conference Presented by Dena Blevins, Creative Director, Global Promotions & Brand at Starbucks

  Starbucks is an international company with 25,000+ stores in 75 countries. Marketing materials and store sets are updated every 6-8 weeks worldwide. At such a large scale, with so much change, how is Starbucks able to maintain a consistent, relevant global brand while keeping pace with shifting trends and target markets? In this keynote presentation, Dena Blevins, Creative Director of Global Promotions and Brand will walk through the Starbucks brand journey, including how the coffeehouse connoisseur establishes global guidelines and principals that not only ensure a consistent creative expression but deliver an elevated, evocative brand experience.

  Category: Recorded Sessions, Past Conferences

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• Building Brand at a Breakneck Pace

  Conference Presented by Quinn O’Brien, Vice President, Global Brand Marketing at Lenovo

  The world of branding used to be a sane place. Brand managers worked with agencies to craft images that were pushed out to the marketplace in a steady, easy-to-consume flow of communication. Today, that easy flow has turned into Niagara Falls with the majority of consumers overwhelmed by the volume and velocity of messaging to which they are exposed. As a technology company that advertises to everyone from teenagers to CIOs across 160+ markets, Lenovo has sharpened its ability to successfully navigate today’s complex, fast-paced environment—which is one of the primary reasons for the success of its internal creative team. In this session, Quinn O’Brien, global head of branding for Lenovo, will talk about the genesis of the company’s in-house capability, why it is a critical strategic asset in their brand arsenal, and where the organization is headed over the next five years.

  Category: Recorded Sessions, Past Conferences

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