Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

• We’re All Mad Here—Living Creative Culture

  		Conference  Presented by Robert Fisher (L), Senior Production Artist and  Chelsea Lancaster (R), Account Manager at Taco Bell Design
  The in-house agency is the heartbeat of any company’s creative culture—but it’s not solely up to the “creatives” to build it. By assembling a team with a diverse group of creative-culture contributors across all disciplines, the results speak for themselves. In this session, creative and production influencers from Taco Bell Design serve up some true-to-life examples of how TBD (Taco Bell Design for long) fosters inclusive and collaborative creativity amongst all of its members to inspire the company’s brand culture far beyond the agency walls.

  Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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• The Human Element

  Conference Presented by Kristin Licata, Senior Director of Marketing Operations at Quicken Loans

  How do you assess the ROI of creativity? And, by that we mean creativity that transforms ideas into experiences. Let’s talk about investing in people to help drive better work, more-impactful creative and increased success for the business overall. In this lively session, hear how the ambitious in-house agency at Quicken Loans fuels its creative thinking—igniting talent to consistently deliver solutions that positively impact the business.

  Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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• The Intersection of Data and Design

  Conference Presented by Ananta Engineer, Sr. Director of Insights & Planning at Post Consumer Brands

  When you think about data, analytics and insights, the word “creativity” may not instinctively come to mind. Yet, some of the most innovative ideas and creative campaigns were born from discernment gleaned by getting closer to and smarter about the end consumer. This session affords a deeper understanding of the benefits that come from pairing the insights function and creative function within corporate marketing. It also explores the inherent complement (and contrast) between the two, with examples of how embracing the empirical can inform and encourage creative breakthroughs at multiple points in the project process.

  Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences

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• Inspiring a Purpose-Driven Creative Culture

  Conference Presented by Darren Abbott, Senior Vice President, Creative at Hallmark Cards, Inc.

  Fostering a culture of creativity encourages employees to bring their imaginations to work, adding original ideas and ultimately value in a way that may not otherwise be realized. In this colorful keynote, we’ll get to know Hallmark’s award-winning creative agency—one of the largest, most-renowned in-house creative teams in the world. We’ll hear about their journey to define a clear sense of purpose and the commitment to artistic exploration that resulted enterprise wide. With innovative initiatives like the Hallmark Creative Leadership Symposium and #My5Days as a backdrop, Hallmark’s purpose-driven creative culture has become a hallmark across the industry and one to which we all might aspire.

  Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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• Designing Time Travel

  Conference Presented by Collin Whitehead, Head of Brand Studio and UX Writing at Dropbox

  The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work.

  Category: Recorded Sessions, Functional Areas, Organization/Operations, Past Conferences, Process

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• People and Process and Tech, Oh My!

  Conference Presented by Michael LaBerge, Strategic Operations Director at Liberty Mutual

  What is the one thing every in-house agency needs to do to achieve operational excellence? It’s a trick question. That’s because every team is unique and at a different point in its maturity, so each one has a different set of levers to pull in order to get there. Don’t fret, however—evolving successful operations doesn’t have to be overwhelming. This session touches on three main pillars Liberty Mutual’s Copper Giants™ concentrated on and how their focus not only helped the team grow from small to full service, but advanced their operational effectiveness as well.

  Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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• Account Management Revival

  Webinar Presented by Marta Stiglin, Principal at Stiglin Consulting

  The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house consultant, Marta Stiglin, explores the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.

  Category: Recorded Sessions, Functional Areas, Organization/Operations, Partnership, Process, Recorded Webinars

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