Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

• The Intersection of Data and Design

  Conference Presented by Ananta Engineer, Sr. Director of Insights & Planning at Post Consumer Brands

  When you think about data, analytics and insights, the word “creativity” may not instinctively come to mind. Yet, some of the most innovative ideas and creative campaigns were born from discernment gleaned by getting closer to and smarter about the end consumer. This session affords a deeper understanding of the benefits that come from pairing the insights function and creative function within corporate marketing. It also explores the inherent complement (and contrast) between the two, with examples of how embracing the empirical can inform and encourage creative breakthroughs at multiple points in the project process.

  Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences

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• Saying No to the Status Quo

  Conference Presented by Teresa Herd, VP, Global Creative Director at Intel

  From working with Lady Gaga on the Super Bowl halftime show to being named Ad Age’s Internal Agency of the Year, the team at Intel is on a roll. Add to that a changing media landscape and the call for endless innovation and you’ll understand why Agency Inside is relentlessly focused on emerging trends while remaining true to their core capabilities. In this session, we’ll hear about how the award-winning internal agency at Intel is demystifying tech and disrupting the status quo—contributing to an all-time high in sales and stock performance while advancing the corporate brand.

  Category: Recorded Sessions, Creative, Digital/Social, Partnership, Past Conferences, People

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