Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Conference Presented by Tim Chow (L), Managing Director and Greta Mantooth (R), Design Director, Indeed |
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When Indeed brought its advertising in-house, a small, scrappy team completed 2,000 projects in its first year. By 2020, Indeed Creative was poised for growth but the pandemic upended their plans. With tighter budgets and virtually no new hires, the team reimagined what it means to scale. New technology helped create efficiency and maximize output. A network of savvy partners shored up gaps in full-time staff. Most important, they ruthlessly prioritized to reduce low-impact projects, focusing on helping job seekers at a time of radical change. The result? In 2021, Indeed Creative completed 4,000+ projects and added over $2MM to the bottom line, helping Indeed fulfill its mission of helping all people get jobs. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Rebecca Winters, Senior Director, Creative Group, Norwegian Cruise Line |
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Norwegian Cruise Line’s in-house agency was established amid the chaos of 2020. Adapting quickly from a creative services department, the team’s spirit and drive led the way for its most successful year ever. While 2020 saw this team spring into action, the foundational elements to becoming an in-house agency were put in motion years earlier. Today, the team is learning how to grow its influence across the organization, increase operational efficiencies, develop team culture, and gear up to support a new brand relaunch. Learn what led to their pivotal transition and what’s on deck in the year to come. |
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Category: Recorded Sessions, Past Conferences
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Webinar Featuring Bonnie DiJoseph, Susan McLaughlin, DJ Min, Aleka Sansom and Amy Walker of Vanguard |
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When COVID-19 brought the world to its knees, the in-house agency at Vanguard didn’t exist. There was a plan to transition from creative services to a true in-house agency, but it was still early days. Early enough that when the pandemic hit, leadership questioned the merits of such an ambitious change amid uncertain times. Today, Vanguard's in-house agency looks back on its journey with pride. Not only were they able to take their creative advertising support from 100% external to 100% internal, they did it all virtually with employees who had never met in person. Tune in to hear how this powerhouse team is doing today. (Spoiler Alert: They were a 2021 In-House Agency of the Year finalist—so, they’re doing pretty well!) |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold |
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Even though you’re all part of the same company, it’s still important for in-house agencies to show up and show off your creative prowess when developing presentations for clients. With a little extra care, you can craft presentations that not only impress your internal business partners, but advance your reputation and the trust clients have in you as a team. In this instructional webinar, we’ll hear how to add that extra bit of creative flair to everyday presentations without overdoing it. We’ll also learn how to apply visual and narrative storytelling to elevate even the most-basic presentations combined with streamlined techniques to enable high-quality decks when time is tight. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by William Sloan, National Creative Director, The Studio, Coldwell Banker |
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When you’re a creative director within a corporate environment, it’s your job to be the liaison between left brain and right brain thinkers—to translate different points of view and arrive at a harmonious middle ground. This webinar covers how to engage, inspire and challenge creative contributors who need to have the mental space to simply imagine. (Tip #1: Don’t call them Creatives.) Where do ideas come from? And, how do we bring them to life? It’s a kind of magic, after all. Tune in to find out. |
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Category: Recorded Sessions, Recorded Webinars
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Conference Presented by Mike Boyd, SVP, Marketing Content & Delivery, Nationwide |
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Over the past year and a half, the team at Nationwide took significant steps to reinvent itself—from a new approach to their physical workspace to streamlining creative workflow and project processes to a committed focus on associate engagement. Like most corporations, the pandemic prompted deep introspection when it came to reframing how they operate without missing a beat. What impact did the changes Nationwide made have on the business, partner relationships and its Content & Delivery team at large? Listen in for the WHYs behind the WHATs and how those changes continue to advance the team. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by DJ Min, Group Creative Director, UX and Design, Vanguard |
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What do you do when your first day leading a group in a brand-new job is the first day the company unexpectedly shifts to a work-from-home model? This is the story of one leader’s journey and the lessons he learned managing from a distance to establish and evolve a UX strategy and design function within a budding in-house agency. From the early failures to the breakthroughs, attendees will walk away with a no-holds-barred perspective and some self-assessment questions to ponder how you might apply these lessons to the structure, processes and culture of our own teams. |
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Category: Recorded Sessions, Past Conferences
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Webinar Presented by Mark Figuieredo (L), Creative Director, Individual Investors and Steve Greene (R), Creative Director, Retirement Plan Services at T. Rowe Price |
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What happens when a formerly large, centralized in-house creative team within a global financial services company gets split up into smaller groups and reassigned to assorted reporting structures? In this tell-all webinar, we hear about the trials and triumphs that the creative team at T. Rowe Price faced as they worked to maintain focus on the value they deliver as strategic creative partners while working through significant changes in both their organizational structure and engagement model. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Featuring Kim McNeil-Downs, Whitney Garcia, Michael Calienes, Ashleigh Loewy, Ramesh Ramakrishnan of Green Dot Agency, Deloitte and Kirth Bobb, Photographer of Uncensored: Stories of Black Professionals at Deloitte
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Our spring roundtable series explored Diversity, Equity & Inclusion in the workplace and in the work we do as in-house agencies. In this session we keep the conversation going, with Deloitte's Green Dot Agency. We hear what they are doing as a DE&I change maker, as they inspire other teams to follow in their footsteps—advancing unity and belonging by actively embracing the diversity of all people. |
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Category: Recorded Sessions, Recorded Webinars
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In-House Agency Roundtable Presented by Leslie Wingo, President & CEO, Sanders\Wingo |
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As more and more brands take a stand on political and civil issues, Diversity, Equity & Inclusion have become increasingly important to advertisers, marketers and consumers. In this virtual Roundtable session, Leslie Wingo of Sanders\Wingo explores how to champion Diversity, Equity & Inclusion in the workplace. From the resources we hire to the stories we tell to the images we choose to tell them, each of us has the power to advance unity and belonging by actively embracing the diversity of all people. |
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Category: Recorded Sessions, Past Discussion Groups
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IHAF LinkedIn Group
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