Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
 |
Webinar Presented by Becky Ziegler, VP, Marketing, Big Lots! |
|
If your creative team is still taking orders from internal business stakeholders, your company is missing out on an invaluable resource capable of innovative thinking that can successfully drive new customer acquisition, increase loyalty and enable topline growth. The process of shifting from order taker to growth enabler takes time. In this webinar, we hear how the team at Big Lots! made it happen—building trust and respect between business partners and the in-house agency while igniting creative thinking for bigger, better brand solutions. |
|
Category: Recorded Sessions, Recorded Webinars
Download |
Webinar Presented by Tara DeZao, Marketing Leader, Pegasystems |
|
Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders. Join Tara DeZao, former head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way. |
|
Category: Recorded Sessions, Recorded Webinars
Download |
Conference Presented by Patti Cocciolo, Senior Director, Global Brand Marketing at Cisco Systems, Inc. |
|
Launched in the fall of 2018, The Bridge to Possible is the most effective brand campaign in Cisco’s history—highlighting the company’s thought leadership, technology, innovation, customers and people. In January 2020, Cisco announced its new company purpose: To Power an Inclusive Future for All. Little did they know how prophetic their pronouncement would be with COVID 19 gripping the world just weeks later. Since its inception, The Bridge to Possible campaign has featured stories about women, particularly those overcoming challenges against the odds. In this session, we hear how Cisco’s in-house agency, The Hatch, evolved the campaign to reflect the new company purpose while continuing to share stories about inspirational women who are using Cisco technology to make the world a better place. |
|
Category: Recorded Sessions, Past Conferences
Download |
Conference Presented by Harriet Tolputt, Division Chief – Creative at International Monetary Fund |
|
With the world as our classroom, there are lessons to be learned about leadership from every corner of the globe. With a heart for storytelling and a penchant for design, world traveler Harriet Tolputt takes us along the unlikely journey that not only landed her in Washington, D.C., but put her at the center of 190 countries—leading the 50-person in-house agency at the International Monetary Fund (IMF). We learn about resilience from South Sudan, innovation from Afghanistan, and having fun from California—all of which have not only shaped Harriet’s approach to leadership but continue to inform her philosophy today. |
|
Category: Recorded Sessions, Past Conferences
Download |
 |
 |
Webinar Presented by (L to R) Emily Foster, Director at IHAF, Jay Pattisall, Principal Analyst at Forrester Research and Marta Stiglin, Principal at Stiglin Consulting |
|
IHAF’s latest field study provides an in-depth look at the evolution of digital marketing in house. Fielded in partnership with Forrester Research, the data reveal opportunities for in-house agency teams to continue advancing their digital prowess on the path to becoming multi-media mature. Join IHAF director Emily Foster for a fireside chat with global agency analyst Jay Pattisall and industry expert Marta Stiglin, where they discuss the findings from the study, exchange insights on where the industry is headed, and offer sage advice for what in-house leaders should do to help their teams keep pace. |
|||
Category: Recorded Sessions, Recorded Webinars
Download |
Webinar Presented by Kerry Feuerman, Founder, Last Hurdle |
|
Creating good work is hard. Selling it can be even harder. Join veteran global creative director Kerry Feuerman, author of The Five Deadly Sins of Presenting Creative Work, for a training session that will change the way you present your creative ideas. Kerry shares what he learned working in-house at Apple and how he sold over a billion dollars’ worth of work at Fallon, TBWA\Chiat\Day and The Martin Agency. This session will help you learn how to win over an audience quickly, focus your message on what really matters, eliminate objections before they surface, and communicate ideas clearly, concisely and convincingly. |
|
Category: Recorded Sessions, Recorded Webinars
Download |
Webinar Presented by J.D. Schupp, Head of Production at Walmart Films, Walmart |
|
Great creative takes great ideas, but it also takes something that’s much harder to make…time. Expedited timelines, unrealistic deadlines, and sometimes-impractical expectations of what’s possible are all too common in our fast-paced “have to have it now” world. With no sign of a slowdown, how do you make time? In this relatable webinar, Walmart Films’ head of production, J.D. Schupp, talks about the good, the bad and the serendipitous when it comes to producing big ideas with a small team under the unrelenting pressures of time. Best of all, hear how the crew at Walmart Films maintain their motivation (and the smiles on their faces) at the end of the day. |
|
Category: Recorded Sessions, Recorded Webinars
Download |
Conference Presented by Roger Hyde, Adjunct Professor at NYU Tisch Art & Public Policy |
|
How many times have we heard the cliché: “think outside the box”? And yet, how many times has true creative potential been mired in conventional expectations of staying within the guidelines? From a creative’s perspective, it’s hard to know whether the earth is flat or not if no one has ever been to the edge to see it for themselves. This session challenges conventional thinking around what constitutes creative success and failure, and how we might refocus our energy from enforcing guidelines to truly inspiring teams to reach further and further. |
|
Category: Recorded Sessions, Creative, Past Conferences, Process
Download |
Conference Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America |
|
This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within! |
|
Category: Recorded Sessions, Creative, Past Conferences, Process
Download  |
 |
Conference Presented by Robert Fisher (L), Senior Production Artist and |
|
The in-house agency is the heartbeat of any company’s creative culture—but it’s not solely up to the “creatives” to build it. By assembling a team with a diverse group of creative-culture contributors across all disciplines, the results speak for themselves. In this session, creative and production influencers from Taco Bell Design serve up some true-to-life examples of how TBD (Taco Bell Design for long) fosters inclusive and collaborative creativity amongst all of its members to inspire the company’s brand culture far beyond the agency walls. |
||
Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
Download
IHAF LinkedIn Group
Our LinkedIn Group is a private forum for members to ask questions, share best practices, make announcements, and connect with other in-house agency professionals throughout the country. It's the destination for networking with likeminded peers, 365 days a year.
%20(1).pdf%20-%20Copy.jpg "TTC Logo Color_v1 (1) (1).pdf - Copy")
%20(1).png "XR_Logo Lockup_Off Black_CMYK (1) (1)")
