Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

• Thinking Beyond the System

  Conference Presented by Roger Hyde, Adjunct Professor at NYU Tisch Art & Public Policy

  How many times have we heard the cliché: “think outside the box”? And yet, how many times has true creative potential been mired in conventional expectations of staying within the guidelines? From a creative’s perspective, it’s hard to know whether the earth is flat or not if no one has ever been to the edge to see it for themselves. This session challenges conventional thinking around what constitutes creative success and failure, and how we might refocus our energy from enforcing guidelines to truly inspiring teams to reach further and further.

  Category: Recorded Sessions, Creative, Past Conferences, Process

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• Made You Look!

  Conference Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America

  This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within!

  Category: Recorded Sessions, Creative, Past Conferences, Process

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• Creative Feedback: Punching Through the Anxiety

  Conference Presented by Gaemer Gutierrez, Head of Creative at Living Proof

  For most creative teams, nothing stirs anxiety more than the dreaded feedback loop. Presentations that sink into tactical conversations, with resulting requests that compromise the creative strategy as well as the end product. In this session, we hear about some key principles that can help you feel more empowered (and less apprehensive) the next time feedback comes knocking—saving you from those gut-wrenching experiences while preserving your productivity.

  Category: Recorded Sessions, Creative, Past Conferences, Process

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• Designing Time Travel

  Conference Presented by Collin Whitehead, Head of Brand Studio and UX Writing at Dropbox

  The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work.

  Category: Recorded Sessions, Functional Areas, Organization/Operations, Past Conferences, Process

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• People and Process and Tech, Oh My!

  Conference Presented by Michael LaBerge, Strategic Operations Director at Liberty Mutual

  What is the one thing every in-house agency needs to do to achieve operational excellence? It’s a trick question. That’s because every team is unique and at a different point in its maturity, so each one has a different set of levers to pull in order to get there. Don’t fret, however—evolving successful operations doesn’t have to be overwhelming. This session touches on three main pillars Liberty Mutual’s Copper Giants™ concentrated on and how their focus not only helped the team grow from small to full service, but advanced their operational effectiveness as well.

  Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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• Account Management Revival

  Webinar Presented by Marta Stiglin, Principal at Stiglin Consulting

  The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house consultant, Marta Stiglin, explores the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.

  Category: Recorded Sessions, Functional Areas, Organization/Operations, Partnership, Process, Recorded Webinars

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