Conference

Presented by Rebecca Winters, Senior Director, Creative Group, Norwegian Cruise Line

Norwegian Cruise Line’s in-house agency was established amid the chaos of 2020. Adapting quickly from a creative services department, the team’s spirit and drive led the way for its most successful year ever. While 2020 saw this team spring into action, the foundational elements to becoming an in-house agency were put in motion years earlier. Today, the team is learning how to grow its influence across the organization, increase operational efficiencies, develop team culture, and gear up to support a new brand relaunch. Learn what led to their pivotal transition and what’s on deck in the year to come.

Conference

Presented by Mike Boyd, SVP, Marketing Content & Delivery, Nationwide

Over the past year and a half, the team at Nationwide took significant steps to reinvent itself—from a new approach to their physical workspace to streamlining creative workflow and project processes to a committed focus on associate engagement. Like most corporations, the pandemic prompted deep introspection when it came to reframing how they operate without missing a beat. What impact did the changes Nationwide made have on the business, partner relationships and its Content & Delivery team at large? Listen in for the WHYs behind the WHATs and how those changes continue to advance the team.

Conference

Presented by DJ Min, Group Creative Director, UX and Design, Vanguard

What do you do when your first day leading a group in a brand-new job is the first day the company unexpectedly shifts to a work-from-home model? This is the story of one leader’s journey and the lessons he learned managing from a distance to establish and evolve a UX strategy and design function within a budding in-house agency. From the early failures to the breakthroughs, attendees will walk away with a no-holds-barred perspective and some self-assessment questions to ponder how you might apply these lessons to the structure, processes and culture of our own teams.

Conference

Presented by Patti Cocciolo, Senior Director, Global Brand Marketing at Cisco Systems, Inc.

Launched in the fall of 2018, The Bridge to Possible is the most effective brand campaign in Cisco’s history—highlighting the company’s thought leadership, technology, innovation, customers and people. In January 2020, Cisco announced its new company purpose: To Power an Inclusive Future for All. Little did they know how prophetic their pronouncement would be with COVID 19 gripping the world just weeks later. Since its inception, The Bridge to Possible campaign has featured stories about women, particularly those overcoming challenges against the odds. In this session, we hear how Cisco’s in-house agency, The Hatch, evolved the campaign to reflect the new company purpose while continuing to share stories about inspirational women who are using Cisco technology to make the world a better place.

Conference

Presented by Harriet Tolputt, Division Chief – Creative at International Monetary Fund

With the world as our classroom, there are lessons to be learned about leadership from every corner of the globe. With a heart for storytelling and a penchant for design, world traveler Harriet Tolputt takes us along the unlikely journey that not only landed her in Washington, D.C., but put her at the center of 190 countries—leading the 50-person in-house agency at the International Monetary Fund (IMF). We learn about resilience from South Sudan, innovation from Afghanistan, and having fun from California—all of which have not only shaped Harriet’s approach to leadership but continue to inform her philosophy today.

Conference

Presented by Roger Hyde, Adjunct Professor at NYU Tisch Art & Public Policy

How many times have we heard the cliché: “think outside the box”? And yet, how many times has true creative potential been mired in conventional expectations of staying within the guidelines? From a creative’s perspective, it’s hard to know whether the earth is flat or not if no one has ever been to the edge to see it for themselves. This session challenges conventional thinking around what constitutes creative success and failure, and how we might refocus our energy from enforcing guidelines to truly inspiring teams to reach further and further. 

Conference

Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America

This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within! 

 Conference

 Presented by Robert Fisher (L), Senior Production Artist and
 Chelsea Lancaster (R), Account Manager at Taco Bell Design

The in-house agency is the heartbeat of any company’s creative culture—but it’s not solely up to the “creatives” to build it. By assembling a team with a diverse group of creative-culture contributors across all disciplines, the results speak for themselves. In this session, creative and production influencers from Taco Bell Design serve up some true-to-life examples of how TBD (Taco Bell Design for long) fosters inclusive and collaborative creativity amongst all of its members to inspire the company’s brand culture far beyond the agency walls.