Conference

Presented by Jordan DeWitt, VP of Brand Creative, Capital One

Who wants to migrate 200+ associates, 13+ agencies, 15000+ deliverables, and 15+ business units to a single automated workflow system? Join us to hear the ups and downs of Capital One’s implementation of the web-based project management platform, Workfront. Find out why they decided to make the move and how they made it work across their sprawling creative ecosystem. With lessons learned and pitfalls to avoid, this is the ideal session to attend if your team is planning to invest in a new work management system.

Conference

Presented by Justin McCoy (L), VP, DEI Strategy & Marketing and Peter Viento (R), Director, Head of Creative, Citi Global Marketing Citi

Citi’s mission to enable growth and progress for all includes driving advancement for transgender and non-binary people, too. As part of its commitment to drive an equitable and inclusive culture, Citi developed a feature that allows trans and non-binary customers to use the name that reflects who they truly are, even if it differs from their legal name. In this compelling session, Citi’s Global Marketing leaders will reveal the insights that ignited this new feature, the triumphs and pitfalls of bringing it to life, how partnership got this groundbreaking work across the finish line, and the unique collaboration between internal and external agencies that ensured representation in front of and behind the camera.

Conference

Presented by Amy Spears, SVP Brand & Creative, Highmark Health

When you think “internal agency,” the word “negotiation” is probably not what comes to mind. In fact, most in-house agencies don’t have a lot of bargaining power when it comes to the everyday demands of the business. We do have an obligation to make our non-negotiables known to both our team and company to drive the richest brand experiences possible. In this provocative keynote, industry veteran Amy Spears will share seven non-negotiables to maximize the value of the in-house model. And why she believes every in-house agency should define and boldly declare what it considers sacrosanct. What are your non-negotiables? Time to shout them out!

Conference

Presented by Casey Hurbis, Chief Marketing Officer, Rocket Central

For two years running, Rocket Mortgage has tapped the power of influencers to produce Super Bowl spots that have earned consecutive #1 rankings atop the coveted USA Today Ad Meter. From pitch to production, the in-house agency plays a vital role amplifying the campaign across assorted media and platforms, extending the concept far beyond game day. In this behind-the-scenes look, CMO Casey Hurbis reveals the realities the in-house agency faced preparing for Super Bowl Sunday, the importance of creative and celebrity partnerships, and how the work came to life on and off the field.

Conference

Presented by Jonathan Dillon, Executive Creative Director, The LEAD, Nestlé USA

What’s it like to support the world’s largest food and beverage company? As the in-house agency for Nestlé USA, The LEAD will tell you it’s never dull—pumping out 3,000+ assets annually in support of over 35 unique brands. From its disciplined approach to process to its commitment to creativity, this modestly staffed team of 36 spent the past five years advancing from an upstart organization to a full-service agency. We’ll hear about their people and processes, capabilities and charge backs, digital excellence initiative, AOR relationships, and multi-brand storytelling. Most of all, we’ll find out how those never-dull moments continue to give way to certain pride in the work they do and how they do it.

Conference

Presented by Karen Goodman (L), Executive Creative Director and Nichole Hynes (R), Executive Producer, Bose Corporation

Bose, a company with an incredible legacy creating premium audio products, has been on a journey of transformation for the past 18 months—working to evolve its approach to marketing to unleash the brand’s creative potential and successfully launch its latest products. By focusing on the craft, building new artistic muscle, and reimagining content and the customer experience, the team at Bose completely modernized its approach to marketing. Hear the story about how this group pushed the boundaries of what-is in its relentless pursuit of what’s-next.

Conference

Presented by Marta Stiglin, Organizational Strategist & In-House Influencer, Stiglin Consulting

It wasn’t long ago that in-house teams were operating in the shadows—a group of “creatives” in jeans and on Macs, producing below-the-line work their external counterparts neither craved nor regarded. Fast forward and internal agencies are perpetually in the headlines, doing significant work and adding irrefutable value that transcends their former scope and stage. In this compelling opener, we’ll hear how in-house agencies are continuing to break through—seizing control of reputations and resources, telling it like it is to business stakeholders, and why the time is just right for a conference called UNCENSORED.

Conference

Presented by Jack Teuber, Managing Director & Creative Leader, PwC

In this high-powered session, we hear about the critical role trust has played in the success of IHAF’s 2021 In-House Agency of the Year. Remote since 2014, this 110-person organization employs creative professionals across the map, from New York to Hawaii and as far south as Mexico City. By focusing on relationships, this team has formed a foundation of trust and community among its far-flung constituents which extends to earning the trust of critical PwC stakeholders and executives alike. We hear what went into building such a culture and how trust has been instrumental in attracting top talent.