Past Conferences

  • Taking the Charge Out of Charging Back

    Conference

    Presented by Jennifer Panitch, Director, Creative Operations, Anywhere Real Estate

    Tasked with setting up a chargeback model, the team at Anywhere Real Estate not only discovered best practices to help launch it, they parlayed it into a resourcing and capacity-management system that informs internal staffing decisions in partnership with finance and HR. While some get fired up over the mere thought of charging back for internal resources, this intrepid team is using the new model to successfully track time, manage capacity and allocate hours by line of business. If you’re looking for ways to manage volume by client (with or without a chargeback model), this is the session for you.

    Category: Recorded Sessions, Past Conferences

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  • From IHA to LLC: Copper Giants™ Goes External

    Conference

    Presented by Clifford Stevens, VP, Managing Director, Copper Giants™, Liberty Mutual Insurance

    Since 2017, the creative agency at Liberty Mutual has been building toward something special. As part of its five-year plan, the team has been focused on adding significant value by adopting a growth mindset, scaling capabilities, and recruiting top talent so the work they produce performs better each year. The question was, could they ever get good enough to not only support Liberty Mutual but extend their services to other brands? Join us to find out how the Copper Giants™ formed an LLC to create a truly unconventional offering. In addition to hearing what it took to secure executive buy-in to work for other companies, we’ll see the first few pieces the team produced for one of its external partners.

    Category: Recorded Sessions, Past Conferences

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  • Shop Talk: What the Creative Doesn't Tell You

    Conference

    Presented by Robert Davison (L), Creative Director, Print and Photography and Pamela Sarian (R), Executive Director, Marketing & Creative Services, Boston University

    How does a typical project request turn into award-winning creative? Can it be done on a shoestring budget? In a short timeframe? And why does so much “good work” end up on the cutting-room floor? In this session, we’ll spill on the good, bad and often challenging parts of the creative process at BU, including how we leverage client expertise and project limitations to develop the best solutions possible. Join us to talk shop, commiserate, and discuss the steps (and setbacks) that go along with producing industry-leading creative work.

    Category: Recorded Sessions, Past Conferences

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  • Workfront Rollout Lessons Learned

    Conference

    Presented by Jordan DeWitt, VP of Brand Creative, Capital One

    Who wants to migrate 200+ associates, 13+ agencies, 15000+ deliverables, and 15+ business units to a single automated workflow system? Join us to hear the ups and downs of Capital One’s implementation of the web-based project management platform, Workfront. Find out why they decided to make the move and how they made it work across their sprawling creative ecosystem. With lessons learned and pitfalls to avoid, this is the ideal session to attend if your team is planning to invest in a new work management system.

    Category: Recorded Sessions, Past Conferences

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  • Chosen Name

    Conference

    Presented by Justin McCoy (L), VP, DEI Strategy & Marketing and Peter Viento (R), Director, Head of Creative, Citi Global Marketing Citi

    Citi’s mission to enable growth and progress for all includes driving advancement for transgender and non-binary people, too. As part of its commitment to drive an equitable and inclusive culture, Citi developed a feature that allows trans and non-binary customers to use the name that reflects who they truly are, even if it differs from their legal name. In this compelling session, Citi’s Global Marketing leaders will reveal the insights that ignited this new feature, the triumphs and pitfalls of bringing it to life, how partnership got this groundbreaking work across the finish line, and the unique collaboration between internal and external agencies that ensured representation in front of and behind the camera.

    Category: Recorded Sessions, Past Conferences

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  • Declaring Your Non-Negotiables

    Conference

    Presented by Amy Spears, SVP Brand & Creative, Highmark Health

    When you think “internal agency,” the word “negotiation” is probably not what comes to mind. In fact, most in-house agencies don’t have a lot of bargaining power when it comes to the everyday demands of the business. We do have an obligation to make our non-negotiables known to both our team and company to drive the richest brand experiences possible. In this provocative keynote, industry veteran Amy Spears will share seven non-negotiables to maximize the value of the in-house model. And why she believes every in-house agency should define and boldly declare what it considers sacrosanct. What are your non-negotiables? Time to shout them out!

    Category: Recorded Sessions, Past Conferences

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  • Betting on Influencers

    Conference

    Presented by Casey Hurbis, Chief Marketing Officer, Rocket Central

    For two years running, Rocket Mortgage has tapped the power of influencers to produce Super Bowl spots that have earned consecutive #1 rankings atop the coveted USA Today Ad Meter. From pitch to production, the in-house agency plays a vital role amplifying the campaign across assorted media and platforms, extending the concept far beyond game day. In this behind-the-scenes look, CMO Casey Hurbis reveals the realities the in-house agency faced preparing for Super Bowl Sunday, the importance of creative and celebrity partnerships, and how the work came to life on and off the field.

    Category: Recorded Sessions, Past Conferences

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  • Never A Dull Moment

    Conference

    Presented by Jonathan Dillon, Executive Creative Director, The LEAD, Nestlé USA

    What’s it like to support the world’s largest food and beverage company? As the in-house agency for Nestlé USA, The LEAD will tell you it’s never dull—pumping out 3,000+ assets annually in support of over 35 unique brands. From its disciplined approach to process to its commitment to creativity, this modestly staffed team of 36 spent the past five years advancing from an upstart organization to a full-service agency. We’ll hear about their people and processes, capabilities and charge backs, digital excellence initiative, AOR relationships, and multi-brand storytelling. Most of all, we’ll find out how those never-dull moments continue to give way to certain pride in the work they do and how they do it.

    Category: Recorded Sessions, Past Conferences

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  • Unleashing Your Creative Potential

    Conference

    Presented by Karen Goodman (L), Executive Creative Director and Nichole Hynes (R), Executive Producer, Bose Corporation

    Bose, a company with an incredible legacy creating premium audio products, has been on a journey of transformation for the past 18 months—working to evolve its approach to marketing to unleash the brand’s creative potential and successfully launch its latest products. By focusing on the craft, building new artistic muscle, and reimagining content and the customer experience, the team at Bose completely modernized its approach to marketing. Hear the story about how this group pushed the boundaries of what-is in its relentless pursuit of what’s-next.

    Category: Recorded Sessions, Past Conferences

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  • The Real World

    Conference

    Presented by Marta Stiglin, Organizational Strategist & In-House Influencer, Stiglin Consulting

    It wasn’t long ago that in-house teams were operating in the shadows—a group of “creatives” in jeans and on Macs, producing below-the-line work their external counterparts neither craved nor regarded. Fast forward and internal agencies are perpetually in the headlines, doing significant work and adding irrefutable value that transcends their former scope and stage. In this compelling opener, we’ll hear how in-house agencies are continuing to break through—seizing control of reputations and resources, telling it like it is to business stakeholders, and why the time is just right for a conference called UNCENSORED.

    Category: Recorded Sessions, Past Conferences

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