There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.

The IHAF Performance Evaluator is a customizable, online survey tool that enables you to gather feedback on the performance of your team and the satisfaction of your clients. Used in conjunction with our proprietary field data, the Performance Evaluator makes it easy for you to see how your team measures up to other internal and external agencies.

The Performance Evaluator is one of the leading benefits IHAF provides—and it’s absolutely free for members to use as often as you’d like, on whatever schedule works for you. Here’s what your in-house agency colleagues have to say about this unique, highly valued tool:

“As a new member, our team was especially interested in the IHAF Performance Evaluator tool as a means to measure and benchmark our areas of strength and opportunity. The survey was easy to deploy and we received an excellent response rate from our clients, proving that they were just as interested in giving us feedback. We look forward to using the IHAF Performance Evaluator again in the future and comparing the results to ensure that we continue to raise the bar on our services.” —Cars.com

“We used the IHAF Performance Evaluator for our first annual client survey. The administration was completely managed by IHAF making it easy for us to focus on the results and action plan. We even compared our results to IHAF’s Annual Report Card which allowed us to benchmark the feedback we received against 200 others. We will most definitely use the Performance Evaluator again. It is a valuable benefit of our IHAF membership.” —Marriott International

“The Performance Evaluator has been a great help in pinpointing areas for team improvement as well as areas of excellence. We’ve recently completed our first follow-up survey, and it’s been gratifying to see the scores improve in the areas we targeted. It was very helpful to be able to compare our performance with our peers in other organizations—especially to see that in-house agencies everywhere face many of the same challenges. Overall, this has been a great morale booster for my team.” —Northern Arizona University

To deliver ongoing value to the businesses you support, you need to be able to quantify the effectiveness of your team and the satisfaction of your clients. As one of the many benefits you receive by becoming a member of IHAF, the Performance Evaluator allows you to do it with ease. For more about the IHAF Performance Evaluator, read on. For more about our thriving community,contact us.