Blog Archive
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In-House Agencies Tell It Like It Is
August 22, 2022
Despite the popularity, success and even acceptance of the in-house model, there’s still a lot that these teams grapple with every single day. There’s also no one-size-fits-all when it comes to in-house agencies—they’re as varied as the industries and brands they serve.
Our 2021 year-end member …
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Claim Your Spot at the Top
August 08, 2022
Peak performers, it’s time to claim your spot at the top. IHAF’s In-House Agency of the Year award recognizes the unique contributions of internal agencies and creative services organizations. And you can win this prestigious honor by telling us how your team reached new heights.
IHAF welcomes …
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What's Next for In-House Agencies?
January 04, 2021
In-house agencies in 2021 have a lot to look forward to. Our latest field study shows that 75 percent of advertisers now have internal creative teams and the majority of digital marketing is being produced in house. The formerly heated debate over in-house vs. external agencies is becoming a …
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What I’ve Learned Interviewing 20 In-House Leaders
October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
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Building Purpose Through Disruption
October 07, 2019
In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …
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Building the Reputation of Your Team
July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
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Inclusion—It's Right for Consumers and Your Brand
July 22, 2019
Inclusion. The term has stormed its way into the collective consciousness, attaining buzzword status. However, it’s a mistake to write inclusion off as a trending topic with advantageous optics and little real-world impact.
Inclusive media represents a valuable opportunity for in-house agencies to …
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It’s Your Crowning Moment
June 10, 2019
There’s an old saying that goes, “Heavy is the head that wears the crown.” Well, here at IHAF, we beg to differ. In fact, winning the crown is one of the lightest, most uplifting moments your team can experience. The crown we’re talking about, of course, is our In-House Agency of the Year award. …
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How to Recruit Top Talent
May 28, 2019
Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.
1.) Clear vision. You can’t expect …
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Inside Bloomberg’s Year on Top
March 04, 2019
Gearing up for their live presentation at the IHAF Leadership Summit in April, Bloomberg Studio’s operations and project management lead, Erin Kennedy, reflects on how being named In-House Agency of the Year impacted her 100-person team, with advice for those considering a run for the title in 2019. …
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