In-House Data: Fact or Fiction?

October 16, 2023

• by Marta Stiglin, Stiglin Consulting

I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …

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Building for the Future of Work

August 28, 2023

• by Bonny Block and Ray Samuels, Wripple

The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

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Get Started with Video Brand Guidelines

June 12, 2023

• by Courtney Kurhayez, Lightswitch Video

Your company likely has a brand style guide complete with fonts, colors, logos and more that you share with various creative teams. This keeps your visual brand consistent no matter the channel, agency, team or vendor. Brand books have been the standard for years, but with increasing demand for …

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How Mature is Your Marketing Work Management Model?

January 23, 2023

• by Eric Rotkow, Zee Jay Digital

What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?

Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …

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7 Must-Have Resources for 2023

January 09, 2023

• by Olivia Brown, IHAF

There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …

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If Your WX Is Broken, Your CX Is Too

October 17, 2022

• by Eric Rotkow, Zee Jay Digital

For many in-house agencies, the intent is to support the brand’s goal. This means, doing everything possible to enable personalized customer experiences at scale. To do this, teams count on applications like Adobe Workfront® and others to help them organize their work and bring it to market most …

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The Importance of Authenticity & UGC in Talent Acquisition

August 29, 2022

• by Gavin Anstey, Cinebody

Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.

A job is no longer just …

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Trends in Offshore Creative Production

August 15, 2022

• by Saskia Johnson, We Are Amnet

The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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