In-House Data: Fact or Fiction?

October 16, 2023

• by Marta Stiglin, Stiglin Consulting

I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …

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What’s Your Purpose?

September 25, 2023

• by IHAF Staff

Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.

For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …

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Overcoming the Challenges of Going In House

June 05, 2023

• by Andrew McKechnie, Been There Done That

You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …

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Leaders, Meet Us in Atlanta!

March 06, 2023

• by Olivia Brown, IHAF

Next month, we’re headed to Atlanta where IHAF member and reigning In-House Agency of the Year, Delta Air Lines, is set to host the 2023 IHAF Leadership Summit. Along with keynote presentations from other high-flyers, Delta’s award-winning team is taking us under its wing for an exhilarating day of …

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Addressing Change Fatigue

February 20, 2023

• by Peter Petralia, Modern Craft

2022 was predicted to be the year when things would return to normal. 

But according to Gartner, we’re in for plenty more change to reset from the COVID-19 pandemic. However, the amount of change we can handle has dropped significantly. 

This is no surprise. Even before COVID we were dealing with …

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7 Must-Have Resources for 2023

January 09, 2023

• by Olivia Brown, IHAF

There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …

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Escape the Commodity Trap—Become a Trusted Advisor

December 07, 2022

• by Greg Morrell and Allen Singer, AgencyAgile

When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …

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Reunited...And It Felt So Good

December 05, 2022

• by Olivia Brown, IHAF

It’s been a few short weeks since the 2022 IHAF Conference & Awards, where nearly 300 in-house professionals gathered to get real about the state of the industry. In the wake of the event, conferencegoers have had a lot to say about what it meant to be together again.

• “There was a warmth and …

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