Four Truths About Corporate YouTubes

October 23, 2023

• by Bryce Anderson, Lightswitch Video

Social media is here to stay, but that doesn’t mean you need to be on every single platform available. Your time and budget are limited so you should spend it where you’ll get the most impact.

We get asked a lot about how to make the most of corporate YouTube pages and our response is often: don’t …

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In-House Data: Fact or Fiction?

October 16, 2023

• by Marta Stiglin, Stiglin Consulting

I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …

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What’s Your Purpose?

September 25, 2023

• by IHAF Staff

Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.

For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …

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Building for the Future of Work

August 28, 2023

• by Bonny Block and Ray Samuels, Wripple

The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

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High-Performing Teams, Glory Awaits!

July 17, 2023

• by Olivia Brown, IHAF

Every day, your in-house agency makes big wins. From developing breakthrough creative to delivering record-high ROIs, your team does it all. Do you ever take the time to pause and celebrate all that you do? All too often, high-performing internal agencies are so focused on business as usual that …

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Achieving Greater Agility Through Creative Outsourcing

June 26, 2023

• by Robin Phelan, Brainrider

Looking back on the first half of 2023, it's clear the tech sector has undergone significant change. Companies are still recovering from the aftermath of the pandemic and adapting to emerging trends such as remote work, automation, and AI integration. As companies continue to rebuild and …

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Overcoming the Challenges of Going In House

June 05, 2023

• by Andrew McKechnie, Been There Done That

You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …

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Creativity Is Calling … Enter Your Work!

May 08, 2023

• by Olivia Brown, IHAF

Your in-house agency is your company’s creative heartbeat. You develop innovative campaigns, supporting assets, and sharp messaging that compels your audience to act. Time after time you reach consumers in new ways while supporting the same brand—and that’s no easy feat. Your team’s work and …

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