Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
 |
Conference Presented by Rebecca Kovalcik, Senior Creative Director, Danone |
|
Leadership is more important than ever, particularly in today’s evolving culture and marketplace. The opportunity to affect positive change by aligning our work with our purpose is significant—finding authentic ways to weave it through our respective organizations to enable stronger teams and more impactful solutions. Purpose and passion can inspire teams to face tough times with resilience and resolve. Through a mix of personal storytelling and professional experience, this session challenges outdated ways of looking at our work lives, underscoring the power of purpose-driven leadership which often arises from the most unexpected places. |
|
Category: Recorded Sessions, Past Conferences
Download |
Conference Presented by Andrew Davis, Bestselling Author and Keynote Speaker, Monumental Shift |
|
Artificial intelligence feels a lot like magic, especially for teams striving for agility. Craft a smart prompt and behold, chatGPT pens your campaign copy. Ask DALL-E to conjure-up brand visuals. Shazam! Have Google Duplex set-up your meetings, and Abracadabra. AI is revolutionizing the way we engage, communicate, and build relationships with customers and colleagues. Like any spellbinding magic, AI also harbors a dark side. A single AI-powered blunder can turn engaged audiences and supportive colleagues into skeptics and critics, eroding your most prized possession—the trust you’ve earned. In this thrilling keynote, Andrew Davis guides us through the maze of AI, including how to harness its magic without sabotaging relationships. |
|
Category: Recorded Sessions, Past Conferences
Download |
Conference Presented by Sumit Ajwani, Founder & CEO, Makers |
|
Inventors, entrepreneurs, dreamers, and artists sometimes get stuck between ideation and creation. They stall at the intersection of coming up with an idea and making it happen because assorted challenges block their path forward. This year’s title sponsor, Makers, has taken on nearly every type of production challenge—from dynamic brand activations to Super Bowl spots to building homes for Habitat for Humanity. Makers empowers producers to defy conventional production norms by employing a set of steps that bridges the gap between ideation and creation. Get to know Makers and hear about their unique approach to bringing ideas to life. |
|
Category: Recorded Sessions, Past Conferences
Download |
Conference Presented by Annie Castellano, Director, Brand Strategy + Creative, Edward Jones |
|
As a corporation, Edward Jones has a declared purpose—to partner for positive impact, to improve the lives of clients and colleagues, and together, to better communities and society. Such a declaration not only takes commitment but action across every point of contact within and outside the company. For the in-house agency, the corporate purpose serves as a launching-off point, resulting in a tangible and intentional focus on delivering ideas that make the brand famous! In this high-powered keynote, we hear about the internal agency’s purpose-fueled values and how they not only ensure everyone is moving in the same direction, but that they are also enjoying the ride. |
|
Category: Recorded Sessions, Past Conferences
Download |
 |
Webinar Presented by Laura Powers, Aramark and Meredith Hillman, Dennis Bajec and Alexis Zamkov, IBM |
|
|
|
|
||
|
A number of AI tools are specifically focused on the marketing industry—enabling teams to act faster, deepen personalization, enhance engagement, and more. And while AI certainly has its advantages, it also prompts legal and ethical concerns among users and agency leaders. How might in-house agencies leverage AI to maximize performance while mitigating risk? In this timely webinar, the in-house experts at Aramark and UX design consultants at IBM iX join forces to explain how to take advantage of AI’s current capabilities without compromising security. We also reveal what’s next for AI (Adobe Firefly!) along with assorted examples of successful initiatives. |
|||
Category: Recorded Sessions, Recorded Webinars
Download |
 |
Webinar Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold |
|
From consumer trends to manufacturing improvements, data is at the heart of every modern business. But data on its own can be difficult to parse. How can in-house agencies distill data to key insights and turn those insights into memorable, motivating stories? In this webinar, the experts at VerdanaBold walk through how to tell a better story with data, how to develop your own unique POV around data visualization, and how to make it easier for your organization as a whole to turn data-driven insights into actionable direction. We also touch on design best practices for infographics, how to choose the right chart, and finding the story in data. |
||
Category: Recorded Sessions, Recorded Webinars
Download |
Webinar Presented by Jennifer Panitch, Director, Creative Operations, Anywhere Real Estate |
|
Tasked with setting up a chargeback model, the team at Anywhere Real Estate not only discovered best practices to help launch it, they parlayed it into a resourcing and capacity-management system that informs internal staffing decisions in partnership with finance and HR. While some get fired up over the mere thought of charging back for internal resources, this intrepid team is using the new model to successfully track time, manage capacity and allocate hours by line of business. If you’re looking for ways to manage volume by client (with or without a chargeback model), this is the session for you. |
|
Category: Recorded Sessions, Recorded Webinars
Download |
Conference Presented by Jay Williams, Executive Creative Director, CVS Health |
|
Jay’s work has led to Heart Haus being twice named a finalist for IHAF’s In-House Agency of the Year award. In this behind-the-scenes session, you'll hear how three separate marketing teams came together to form a single agency for increased efficiency, consistency, and cohesion across the enterprise. |
|
Category: Recorded Sessions, Past Conferences
Download |
Conference Presented by Kirstin Dorsch, Director, Coca-Cola Creative Studios, The Coca-Cola Company |
|
A champion of authenticity, devotee to the balance of process and creativity, and believer that collaboration and inclusivity are essential for a successful team, Kirstin spent the past five years evolving and expanding Coca-Cola Creative Studios. In this energetic session, she shares six keys to fostering a healthy team culture in turbulent times. |
|
Category: Recorded Sessions, Past Conferences
Download |
Conference Presented by Bill Fox, VP, Head of Brand, Empower |
|
Bill brings over 35 years of brand, advertising, agency management, and UI/UX design experience to his role at Empower. In this insightful session, Bill takes us through their recent brand transformation including how the relationship between Empower’s internal and external agencies has been pivotal to their success. |
|
Category: Recorded Sessions, Past Conferences
Download
IHAF LinkedIn Group
Our LinkedIn Group is a private forum for members to ask questions, share best practices, make announcements, and connect with other in-house agency professionals throughout the country. It's the destination for networking with likeminded peers, 365 days a year.
%20(1).pdf%20-%20Copy.jpg "TTC Logo Color_v1 (1) (1).pdf - Copy")
%20(1).png "XR_Logo Lockup_Off Black_CMYK (1) (1)")
