Blog Archive
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Setting Goals & Scoring Big with Team IDEA
February 16, 2015
One of the beauties of being an in-house creative agency is that you interact with your clients every day, even after a project is over. Building those relationships outside of a work product gives clients the opportunity to provide informal feedback on a daily basis, whether you’re meeting about …
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Does Your In-House Agency Have a Mission?
February 11, 2015
Every workday, in-house agency teams are focused on tasks to punch their lists, complete their projects and move the needle. With dwindling resources and burgeoning workloads, it’s easy to get caught in the deadline-driven grind. Skilled management can elevate morale and keep employees motivated by …
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Your Mission? Value!
February 09, 2015
IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …
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Ready, Set, Goals!
February 02, 2015
A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.
One of the things I see in-house …
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Member Benefits Deliver Measurable Results
January 19, 2015
There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.
The IHAF Performance Evaluator is a …
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Time for “Fitness” Training
January 12, 2015
How many of you made a new year’s resolution to join a gym and get fit? It’s a common theme this time of year. Unfortunately, simply joining a gym isn’t enough (I wish). You have put in the time and do the work. Well, your IHAF membership is the same. In order to get the most out of it, you have to …
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Ringing in the New!
December 29, 2014
Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …
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What Are You Promoting?
December 17, 2014
Most of us would agree that we can do a better job promoting our in-house agency, but what exactly should we be promoting? Is it the value that we bring to the organization? How about our overall effectiveness and creative solutions? Or maybe it’s our collaborative approach that bridges talent gaps …
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Self-Promotion Lesson Learned
December 15, 2014
While working for a previous employer, I wanted to promote the in-house creative team I was leading. When I approached my manager, he told me it would be a waste of time. The reason was that our internal clients wouldn’t appreciate us spending time marketing ourselves—we should be working for them. …
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Prove Your Value—Promote Your Team
December 08, 2014
Happy holidays! The IHAF community is busy making the mad, final sprint to the 2014 finish line. And while this time of year can be crazy—finalizing budgets, writing performance reviews, strat-planning for 2015—it also allows us a chance to look back, take stock and think about how we can do things …
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