Blog Archive
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Developing Your Brand Story
June 19, 2019
There’s a word that continues to arise in discussions regarding advertising and marketing—storytelling.
We live in an age where traditional advertising is losing its power and the focus on sharing and consuming personal stories grows. Brands and companies have taken note. Brand stories, narratives, …
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Roundtable Recap: Breaking Through by Breaking Free
June 17, 2019
Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.
That was the premise of …
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In-House Roundtables Are Coming Your Way
April 15, 2019
It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.
This year, we’ll be talking about what it means (and …
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Meet You at McDonald’s
March 25, 2019
By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …
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Delivering Personalized Content at Scale
February 04, 2019
As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …
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McDonald’s to Host Leadership Summit
January 28, 2019
In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …
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Why Software (Not Staffers) Should Be Managing Content Distribution
December 03, 2018
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
So, …
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Are You Ready to SHIFT?
October 15, 2018
We’re just four weeks away from the 2018 IHAF Conference, entitled SHIFT—focused on the unexpected changes and unrelenting surges that are redefining the industry. This year’s theme isn’t the only place you’ll experience change, however. We’ve revamped a number of aspects of the event to deliver …
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Meet a Member: Michelle Clark, E.J. Gallo Winery
September 24, 2018
Meet IHAF member, Michelle Clark—Director of Creative Services at E.J. Gallo Winery, the leading provider of California wines in select markets around the world. Having led their 20-person account management group for a little over a year, Michelle talks servicing over one hundred brands of wine, …
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IHAF Awards: The Results Are In!
September 17, 2018
For months, the IHAF team has been busy gathering, organizing and admiring nearly 700 entries submitted by 77 in-house agencies in anticipation of the judging event for the 2018 IHAF Awards. And, the results are in!
Last week, a panel of 13 experts pored over every part and piece of your …
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