Blog Archive
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Meet a Member: Matt Ferrara of Globoforce
May 28, 2018
What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.
A finalist …
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How Sound Drives Engagement
May 21, 2018
It’s no secret that appealing to the human senses helps engage emotions. Let’s look at a simple example: if a consumer sees a bacon commercial, they could be convinced that the bacon looks delicious but by hearing the sizzle, the consumer craves the bacon. The power of sound creates a sense of …
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IHAF Roundtables: Six Cities, Six Conversations
May 07, 2018
This month marks the start of our regional roundtable discussion group series, hosted by IHAF member companies in six cities throughout the United States. These networking and learning events are open forums for in-house agencies nationwide to engage in facilitated conversations about the …
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Branded Content: 5 Keys for Effective Storytelling
April 30, 2018
Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.
Consumers …
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In-House Creatives and Marketers Connect in Boston
April 23, 2018
We’re heading to Boston next week for HOW Design Live, April 30 to May 3. If you haven’t registered yet, there’s still time—time to take advantage of a dynamic line-up of speakers with deep experience with in-house creative, marketing, branding and more.
Here’s a preview of some of the sessions …
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In-House Roundtables: Coming to a City Near You
March 19, 2018
In a few short weeks, our multi-city In-House Agency Roundtables begin—a series of informal-yet-intimate conversations hosted by IHAF member companies nationwide. Join us as we discuss and debate topics of interest to in-house agencies of all sizes and varieties. This year’s roundtables are taking …
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VR, AR, MR and 360—Are You Ready?
March 12, 2018
Your in-house agency is up-and-running. You’re producing print, digital, and video (and earning praise from your peers at the IHAF Awards). What about virtual reality, augmented reality and 360 videos? Estimated to become a $140 billion business by 2020, immersive media requires creative talent and …
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HOW Design Live Comes to Boston
March 05, 2018
Boston. It’s where you need to be April 30 through May 3 so you can join us at HOW Design Live. One of our primary goals on the HOW team is to be forward thinking—to stay ahead of the industry so we can do everything possible to help designers, like you, navigate changing environments.
An obvious …
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How Brand’s Got Your Back
February 12, 2018
One of the leading challenges internal and external agencies face is effectively influencing clients. No matter how big your client’s line of business or product set might be, getting them to adhere to corporate brand standards is essential—though not all clients understand why.
In this week’s …
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How One Grocery Chain Is Making Marketing Work Better
February 05, 2018
The 120-person in-house agency at a natural foods company works hard to promote benefits of healthy eating. Now, they’re doing it more productively than ever before.
The grocery chain recently redeployed the Workfront Project Portfolio Management (PPM) solution to address process transformation …
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