Blog Archive
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Key Trends for In-House Leaders
June 28, 2021
With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …
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Resilience to Reinvention: The IHAF Conference & Awards
June 23, 2021
They moved mountains in the pandemic—and as the world reopens, in-house agencies are poised to keep climbing. The next IHAF Conference & Awards covers Resilience to Reinvention: how in-house teams bested an era fraught with challenges, and how to apply what they’ve learned to reach new heights in …
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365 Days of One Brand
June 21, 2021
I recently concluded my first year at iCIMS, marking the longest period of my career where I was embedded in a single brand. As someone who cut their teeth riding the external agency high of parachuting into several clients at once, the idea of getting to know every nook and cranny of just one …
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5 Ways We Keep Our Creative Universe Fresh
May 24, 2021
It’s pretty thrilling to work with wizards, dinosaurs and extraterrestrials. But just because we can drink our weight in Butterbeer and hum the Jurassic Park score in our sleep doesn’t mean creating great work is as easy as casting a spell. Here are five ways that Popcorn, our in-house team of …
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Forget Influencers—Content Ambassadors Are the Real Deal.
May 10, 2021
Influencer marketing, once the darling of digital campaigns, has had its day. Plagued with reports of fake followers, bots, fickle fans, and unwieldy expenses (The Rock can pull in $1 million per Instagram post), savvy brands including Spax, Specialized, and the University of Central Florida are …
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The IHAF Awards: It's a Whole New Year
April 19, 2021
We have a confession to make. When IHAF boldly declared that the IHAF Awards show must go on last year, we didn’t immediately know what the experience would be like as a virtual event. But we put our faith in the camaraderie of our connected community and received a flood of entries (mid-pandemic, …
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Go with Your Gut and Find a Way
April 12, 2021
What do you do when your company is due for a rebrand, but your organization isn’t ready? You seize what’s within your control to influence the outcome.
After an agency partner created a bold advertising splash that was a departure from our brand standards (for various reasons), we were left with …
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Covid or Not, It's Time for Virtual Creativity
March 29, 2021
It’s time to challenge a basic assumption in the creative community—that brainstorming sessions are more productive in person. That, and the idea that some things like the energy in the room, being able to look into each other’s eyes, and feeding off each other’s energy all make for a better …
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Women Take the Lead
March 15, 2021
Many exceptional women in marketing have rightfully claimed seats at the table. A select few, we’re proud to announce, will share their stories and expertise at the IHAF Women’s Leadership Summit on April 29.
Held virtually this year, our bi-annual spring leadership conference is an inclusive, …
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Digital Marketing Matures In House
February 15, 2021
IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.
The …
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