Events & Competitions
Using Research to Drive Creativity
Thursday, January 30 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD
Event Details | Webinar
When you think of creativity and data, what comes to mind? Oil and water? For a lot of people, that’s true. Designers want to brainstorm without boundaries, and data is perceived as a restriction to that. Meanwhile, clients and account folks love connecting the dots—believing that meaningful insights lead to masterful ideas. This session reconciles all of that. Learn how to ask questions to fuel the creative process. See examples of creativity driven by consumer insights. And hear how research can drive ROI. At the end of the day, your creative teams and researchers just might be friends!
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