Data-Driven Marketing: It Takes a Village

August 29, 2016

• by Martha Bush, SIGMA Marketing Insights

At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.

Speaking with Judy …

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Helping Clients Appreciate Big Ideas

August 15, 2016

• by IHAF Staff

After brainstorming concepts for one of your business lines, the deadline is up and the day is here—client presentation time. You deliver an inimitable body of work that’s sure to blow them away except the client responds with a nonchalant, “Hmm…is that it?”

If this sounds like déjà vu, the …

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Learning About Omni-Channel Marketing

July 11, 2016

• by IHAF Staff

“The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …

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Skills & Tools for Managing Technology

July 01, 2016

• by Eric Rotkow, Zee Jay Digital

By now, most in-house agencies have looked for ways to leverage workflow and DAM systems to help them run more efficiently. Many are even on their second- or third-generation solutions. At the same time, others could benefit from taking a step back and thinking more-broadly about how these tools …

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Meet ChRiS

June 13, 2016

• by Davielle Pierrette, IHAF

Tomorrow marks the first of our Huddle regional discussion groups—facilitated by leading expert and former Instagram and Facebook executive ChRiS Gomersall, CEO of ATOMIZED. 

ChRiS is a problem solver. In fact, shortly into his tenure at Facebook, he spotted a problem his clients were having …

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It’s Time to Huddle!

June 06, 2016

• by Davielle Pierrette, IHAF

This month marks the start of our annual Huddle discussion group series—one of IHAF’s most popular events. These half-day sessions are ideal for in-house agency leaders and individual contributors alike. This year’s Huddle focuses on the rise of Omni-Channel Marketing and the challenge of keeping …

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Pop into Coca-Cola

April 04, 2016

• by IHAF Staff

By now you probably know that our next major event is the IHAF Leadership Summit, hosted by The Coca-Cola Company on April 21 in Atlanta. What you may not know is that in addition to an impressive lineup of sessions and speakers, the Summit includes an exclusive, guided VIP tour of Coca-Cola …

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Not an SEO Expert? Three Tips to Fake It ‘Til You Make It

March 28, 2016

• by Joseph Franklyn McElroy, Galileo Tech Media

Creating online and offline content is a big job. You know that. You even have the overflowing editorial calendar to prove it. You’ve also been reading more and more about content quality and the resulting impact on website visibility. Still, you’re not an SEO expert. Or are you?

Here at Galileo …

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