Blog Archive
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The Next Big Thing in Social Media is Happening Offline
February 22, 2016
It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?
In the past, we tried to amplify (or justify, in …
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Learning from the Leaders
February 08, 2016
Throughout the year, IHAF offers a steady stream of events—our webinar series, IHAF Huddle regional discussion groups, and IHAF Annual Conference & Awards Show. In 2016, we’ve added a new event to our rotation, the IHAF Leadership Summit.
Held on April 21 at The Coca-Cola Company in Atlanta, the …
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Idea-Generating Techniques for the Desperate
June 22, 2015
Here’s a general rule of thumb regarding idea-generation techniques: they’re clunky, dorky and time-consuming. Oh, and they don’t work. You reluctantly resort to one when you're under the gun for an idea, then end up wasting valuable time that leaves you even more frustrated and desperate and …
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(25 Ways to) Love the One You’re With
May 18, 2015
When 1970’s folk rocker Stephen Stills released his break-away hit single Love the One You’re With, we’re pretty sure he wasn’t talking about internal/external agency collaboration. Regardless, Stills’ lyrics are prolific calling us to live in harmony with one another, “If you can't be with the one …
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Lights, Camera, Collaboration!
May 11, 2015
Advertising is transitioning, evolving with its viewers, moving from the perspective of “I” the brand to “we” the consumers. As part of this evolution, many companies are seeking both innovation and engagement with their target audiences. Consumers want to be motivated and inspired—seeking …
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How To Build A Duck, And More!
November 17, 2014
Did you know that these six LEGO bricks can be configured into 950,000 different combinations? Neither did we—until last week’s IHAF Conference, that is. In fact, we learned a lot over the course of the two-day event from leadership challenges to organizational strategies to techniques for rapid- …
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The Wonders of Radio
October 13, 2014
Radio is a lot like Cinderella—a hard-working beauty with a somewhat-dusty complexion that’s often overshadowed by her brighter, shinier stepsisters. And like the fairy princess, radio is beloved by some (listeners) though misunderstood by many (advertisers). Isn’t it time to try on that glass …
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Controlling Content
August 06, 2014
It’s estimated that companies will spend up to $135 billion on content marketing by the end of this year. So what is content marketing? And why are brands shelling out so much money for it?
Content marketing is the creation and sharing of relevant subject matter with targeted audiences—typically …
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Tools Are Not Strategies
July 28, 2014
Each and every day there are new platforms, new tools, and emerging technologies designed to capture the all-elusive consumer in more engaging, entertaining, and less-invasive ways. Certainly we have witnessed game-changing, paradigm-shifting developments over the past few years that are so …
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Time to Reshape Your Clients’ Approach
May 07, 2014
The days when a print piece was the driving force behind a campaign are long gone. While we know this, it may take some effort to migrate the mindset of our clients, who may not be as tuned-in to the changing dynamics of marketing communications today—especially the power of digital.
Focus on the …
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