• Meet our 2016 Sponsors!

    October 24, 2016

    • by IHAF Staff

    The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …

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  • Don’t Do It Alone

    October 17, 2016

    Leading up to the IHAF Conference in November, I trust that all of us are aware of the profundity of attending an event entitled “Game Changers” on the two days immediately following what may well be the most game-changing election in our nation’s history. As one of the keynote presenters, it most …

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  • Google’s 12 Lesser-Known Tools for In-House Agencies

    October 11, 2016

    As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …

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  • Behind the Scenes at HOW Design Live 2017

    October 03, 2016

    If you follow HOW Design Live on Twitter @HOWDesign_live or Facebook, you already know we’ve been working hard to put the finishing touches on an exciting new agenda for next year’s HOW Design Live. On May 2-6, 2017, we return to the Grand Hyatt in Chicago where we’ll roll-out an assortment of …

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  • Meet an Ambassador: Wade Franks

    September 26, 2016

    • by Davielle Pierrette, IHAF

    When you think about the variety of member types that comprise the IHAF community, my guess is that terms like corporate member, supplier member, and Board member are familiar to you. Well, there is another group among us of which I suspect you may be less aware—the IHAF Ambassador Network.

    The …

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  • The Balancing Effect: Why Outsourcing is Still a Necessity

    September 19, 2016

    Screendragon has witnessed a lot of change in the marketing and advertising landscape over the past 10 years. New digital demands have forced brands to re-evaluate how they work and who they work with. We have seen clients take on more internal work; some have set-up hybrid agency functions while …

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  • Are You Taking Advantage of IHAF?

    July 25, 2016

    • by IHAF Staff

    Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.

    IHAF members …

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  • Learning About Omni-Channel Marketing

    July 11, 2016

    • by IHAF Staff

    “The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …

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  • Meet ChRiS

    June 13, 2016

    • by Davielle Pierrette, IHAF

    Tomorrow marks the first of our Huddle regional discussion groups—facilitated by leading expert and former Instagram and Facebook executive ChRiS Gomersall, CEO of ATOMIZED. 

    ChRiS is a problem solver. In fact, shortly into his tenure at Facebook, he spotted a problem his clients were having …

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  • It’s Time to Huddle!

    June 06, 2016

    • by Davielle Pierrette, IHAF

    This month marks the start of our annual Huddle discussion group series—one of IHAF’s most popular events. These half-day sessions are ideal for in-house agency leaders and individual contributors alike. This year’s Huddle focuses on the rise of Omni-Channel Marketing and the challenge of keeping …

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