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Getting on the Same Page with Local Affiliates
June 05, 2017
So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they can get their materials delivered and how big their logo or phone number will be. Hardly seems like the right way to run a world-class brand—but the …
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How to Find Stock Images More Quickly
May 30, 2017
Searching for the perfect stock image can be maddening, especially when a search results in 10,000+ matches. How do you find the image you need without wasting hours sorting through options? One way to speed things up is with Adobe Stock's visual search. Visual search enables you to conduct …
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Designing a Human Space
May 22, 2017
“What’s the vision?” That is the question my CEO asked when our move team shared the initial floor plans for our new corporate office space. Sure, we’d visited tech giants around the globe and had seen trendy offices with hot desks, graphics, beanbag chairs, and nooks for employees to work. And our …
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How Design Live: Top 5 Takeaways
May 15, 2017
I’ve been to HOW Design Live six times and I must say it never gets old. Inspiring speakers. Interesting topics. And maybe a little bit of swag to bring home from the expo hall. Most of all, it is a good opportunity to get a read on what is going on in our creative world.
This year, seven IHAF …
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7 Tips for Building Your Personal Brand
May 08, 2017
In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.
Every tweet, status update, shared video, or tagged image helps paint an …
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Why Do We Call It Content Marketing?
April 24, 2017
Many companies today are experiencing a seismic disruption in the way they create products and get people to buy them. And for those of us in the in-house agency world, that seismic disruption is creating a ripple effect right down through our shops.
Disruption also creates opportunity, however. …
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Adding Flavor to Target
April 18, 2017
What happens when you combine moving-picture storytelling with a retail-brand behemoth? A whole lot of Flavor, that’s what! Flavor is one of the brands within Cutters Studios—a group that specializes in producing moving imagery through design, visual effects, compositing, and 2D and 3D animation. …
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Who's Responsible for an Ad Gone Bad?
April 10, 2017
You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …
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In-House Roundtables Around the Corner
April 03, 2017
In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.
This year’s roundtables are happening in eight …
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Meet an Ambassador: Theresa D’Alessandro
March 27, 2017
At last year’s IHAF Annual Conference & Awards Show, I had the pleasure of meeting IHAF Ambassador, Theresa D’Alessandro, and hearing about her move from the Washington, DC area to New York City as well as her move into a new position at New York Life Insurance Company.
As CVP and Director, …
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