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OOH + Mobile: A Natural Pairing?
May 23, 2016
Over the years, we have seen the inevitable—rising fluctuations in ad spending across online and offline media. And just when we seem to have digital figured out, we are confronted by more programmatic, bots, non-viewability, and fraud reporting.
Well, this is not a silver bullet blog post on …
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Why Is My Job Req Still Open?
May 16, 2016
Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”
Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs …
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A New Member’s Perspective on Professional Development
May 02, 2016
I met IHAF Board Chair Mark Gibson late last year at the 2015 HOW Design Live Conference in Chicago. Mark was attending the conference in support of IHAF and two members of his in-house agency at State Farm Insurance creative team who were presenting a session on how to increase influence in house. …
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Lessons from the Leaders
April 25, 2016
To say that attending last week’s IHAF Leadership Summit was exactly what I needed is an understatement. You see, over the last three years, my in-house agency has reached our max ability to do projects quickly in large quantities. Projects that have the potential to be great, but rarely are. And …
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Improving Client Relationships is Easier than You Think
April 18, 2016
Regular interaction with clients is a reality for most creative professionals. (They pay our bills, after all!) Yet, according to a recent industry poll, client engagement is a challenge for nearly three-quarters of creative teams. So how can you improve your client relationships? Here are three …
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Sarah Says Goodbye
December 28, 2015
“If you want to achieve some really big and interesting goals, you have to learn to fall in love with hard work.” –Steve Pavlina, personal-development blogger, book author, and motivational speaker
Falling in love with hard work isn’t hard to do at IHAF—and boy, have we accomplished much in the …
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Can This Relationship Work?
October 19, 2015
We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …
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Waterfall: A Top-Down Approach to Strategic Planning
September 21, 2015
In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.
How? These processes assure agency leaders and account managers not only get the input …
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Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
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The Art. of Effective. Communication.
August 31, 2015
The Art: Communication is an art. You have to be skillful, intuitive and nuanced; and you have to learn the different strokes to use with different folks. Effective: If you're not effective, what's the point? Effectiveness is the barometer of any successful exchange.Communication: Ah, the key. What …
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