IHAF’s biggest event of the year is right around the corner—the IHAF Annual Conference & Awards Show. The IHAF program team is hard at work lining up top speakers, topical breakout sessions, and the most opportunities to network with other in-house teams. This year’s conference honors the Game Changers—the organizations and individuals that are changing the game when it comes to how marketing is produced and consumed, and how consumers are engaged.

Though our planning is still underway, here’s a sneak peek at one of our featured Game Changers—Brian Brooker, Global Creative Director of Garmin. In his keynote presentation entitled “Don’t Play the Game, Change It,” Brian will take our nearly 300 attendees on Garmin’s journey from a process-driven, global company to one that is brave, creative and poised to become an active lifestyle brand. Be sure to touch back to our event site as we continue to update our action-packed agenda with sessions and speaker details.

This year’s conference will be held at the stylish Revere Hotel Boston Common in Boston, MA on November 9-10. With a high-profile event like this one, tickets sell-out quickly. Registration is currently open with an early-bird savings of $150 for IHAF members who reserve their spot before August 1. Of course, if you’re not a member of IHAF, this is an ideal time to join. Not only will you enjoy discounted ticket pricing, you’ll join over 250 member companies giving you access to over 4,000 in-house professionals nationwide. Don’t miss the 2016 IHAF Annual Conference & Awards Show. Join us.