September 28, 2020
Ever since we were kids, we learned the power of a great story. Pocahontas. Pinocchio. Old Yeller. And, the good ones stick with us for a lifetime. Is your in-house team looking for a way to tell better stories? Look no further than your own customers. Done right, customer stories can lead to …
August 12, 2019
Christe Sharp is Director of Communications Business at Garmin, a multinational technology company specializing in global positioning systems (GPS) for automotive, aviation, marine, outdoor and sporting activities.
We reached out to Christe recently to get the Inside Scoop on her team’s global …
May 28, 2019
Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.
1.) Clear vision. You can’t expect …
April 02, 2018
There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …
November 07, 2016
After months of meticulous planning and prep, the IHAF Annual Conference & Awards Show is just two days away. And while conference attendees are wrapping things up in the office before heading to Boston, the IHAF team is wrapping everything from signage to speaker prep. We are particularly …
July 18, 2016
IHAF’s biggest event of the year is right around the corner—the IHAF Annual Conference & Awards Show. The IHAF program team is hard at work lining up top speakers, topical breakout sessions, and the most opportunities to network with other in-house teams. This year’s conference honors the Game …