Make Plans to Attend Adobe MAX This Year: $400 Discount for IHAF Members

September 12, 2018

• by Elissa Dunn Scott, Adobe

Adobe MAX is the largest conference of its kind, the epicenter of creativity, and where top minds get together to cover all aspects of the creative experience.

Come to MAX if you’re looking to: perfect your skills, be inspired, network with peers, and explore what’s next on the creative landscape. …

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Internal Agencies Are On the Rise

September 10, 2018

• by IHAF Staff

IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …

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Optimizing Creative Operations Through Automation

September 04, 2018

• by Robert Berkeley, Express KCS

Since the advent of programmatic ad buying, automation has been transforming marketing business processes, with AI tools starting to play a part too. Competition demands that creative units quickly learn the benefits that automation technology can bring. The aim is not to deskill creatives but to …

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The Definitive Guide to Brand Integration

August 27, 2018

• by Ricky Ray Butler, Branded Entertainment Network

Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.

It’s been an incredible journey—from the early days of skepticism about the power of social media influencers and a decades-old …

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Creating Hardworking Video Content on a Budget

July 30, 2018

• by Dustin Schultz, The Union Productions

As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …

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Are You Agile-Inclined?

July 16, 2018

• by Eric Rotkow, Zee Jay Digital

In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.

Over 37% of marketing organizations are moving to Agile, making them 3x more likely …

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Roundtable Recap: What Bloomed?

July 09, 2018

• by Emily Foster, IHAF

Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …

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Meet a Member: Matt Ferrara of Globoforce

May 28, 2018

• by Davielle Pierrette, IHAF

What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.

A finalist …

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