January 28, 2019
In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …
January 14, 2019
It almost seems passé to be talking about the new year, but in reality, we’re only two weeks in. So, there’s still time to resolve for the next 50 weeks to be as formative as they are fulfilling.
One of the commitments we encourage you to make is to get more involved with IHAF in 2019. Our member …
December 10, 2018
Earlier this year, I had the pleasure of meeting Joan Yenawine, Associate Creative Director with Combined Jewish Philanthropies (CJP). Reconnecting recently, Joan opened up about some exciting new changes involving her team and how they’re leveraging the IHAF community to advance even further.
One …
October 29, 2018
When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.
If your in-house agency is located in …
October 15, 2018
We’re just four weeks away from the 2018 IHAF Conference, entitled SHIFT—focused on the unexpected changes and unrelenting surges that are redefining the industry. This year’s theme isn’t the only place you’ll experience change, however. We’ve revamped a number of aspects of the event to deliver …
October 08, 2018
There’s no doubt that leveraging freelancers is a great way to add talent to your team. In fact, nearly half of millennials are choosing the independent-contractor route these days. With all of that talent wading in the freelance pool, it’s important to understand whether your variable resources …
September 12, 2018
Adobe MAX is the largest conference of its kind, the epicenter of creativity, and where top minds get together to cover all aspects of the creative experience.
Come to MAX if you’re looking to: perfect your skills, be inspired, network with peers, and explore what’s next on the creative landscape. …
September 10, 2018
IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …
August 20, 2018
During last year’s IHAF Conference & Award’s Show, CEO of We First Branding, Simon Mainwaring, shared how to successfully build your brand’s philosophy, community and cultural leadership. In fact, his session was so well received that we invited him back as a webinar presenter this fall.
On …
August 13, 2018
When I was growing up, my father sometimes took me for evening drives through the small Vermont towns near our house. I loved those twilight hours, when the lights blinked on but curtains hadn’t yet been closed in the farmhouses we passed—I’d catch a glimpse inside and imagine the lives being lived …