Blog Archive
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VR, AR, MR and 360—Are You Ready?
March 12, 2018
Your in-house agency is up-and-running. You’re producing print, digital, and video (and earning praise from your peers at the IHAF Awards). What about virtual reality, augmented reality and 360 videos? Estimated to become a $140 billion business by 2020, immersive media requires creative talent and …
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HOW Design Live Comes to Boston
March 05, 2018
Boston. It’s where you need to be April 30 through May 3 so you can join us at HOW Design Live. One of our primary goals on the HOW team is to be forward thinking—to stay ahead of the industry so we can do everything possible to help designers, like you, navigate changing environments.
An obvious …
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A Glimpse at AT&T’s Year on Top
February 26, 2018
You may recall that AT&T was named 2017 In-House Agency of the Year at the IHAF Conference & Awards Show in the fall. We had the pleasure of catching up with Roger Hyde recently, AT&T’s SVP of Creative Services, to find out how the win impacted his 150-person team and what advice he might have for …
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Meet a Member: Jeremy Brazeal of Coca-Cola
January 22, 2018
IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …
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Sonic Branding for the Modern Marketer
January 16, 2018
I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.
There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …
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Mutual Resolutions
January 01, 2018
I've never been a fan of New Year's resolutions. There's something about the holidays coming to an end, however, and eating too many sugar cookies, that's prompting me to think about the new year in new ways. For IHAF, that means a fresh calendar of content and events to address the needs of our …
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Fix It In Prep: Understanding VR Before Your First Project
December 04, 2017
Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …
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IHAF Conference Recap: BRAND NEW
November 27, 2017
Earlier this month, over 300 in-house agency professionals from across the country gathered in Boston for our flagship event, the IHAF Annual Conference & Awards Show. This year’s conference theme was BRAND NEW—focused on how strong brands connect with consumers, differentiate from competitors, and …
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AT&T Named In-House Agency of the Year
November 20, 2017
The week before last, IHAF announced the winner of the 2017 In-House Agency of the Year Award, AT&T Creative Services. The team at AT&T stood out among the array of entries because of the pivotal role they played repositioning the company as a provider of devices, connectivity and content, and …
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State Farm Earns Best of Show!
November 13, 2017
With over 750 submissions across 32 categories, it wasn’t easy deciding who’d take Gold, Silver and Honorable Mention at last week’s IHAF Awards. The work was exceptional, with in-house agencies rivaling any top shop out there when it comes to creativity. Of course, there can only be one Best of …
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