Blog Archive
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Want Bragging Rights? Enter the 2017 IHAF Awards!
May 01, 2017
What better way to gain recognition for the outstanding work your internal agency produces than to be heralded among your peers? IHAF’s annual creativity awards recognize art and copy excellence among in-house teams across 30+ print and digital categories.
Over 90 winners emerge from the IHAF …
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Why Do We Call It Content Marketing?
April 24, 2017
Many companies today are experiencing a seismic disruption in the way they create products and get people to buy them. And for those of us in the in-house agency world, that seismic disruption is creating a ripple effect right down through our shops.
Disruption also creates opportunity, however. …
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Adding Flavor to Target
April 18, 2017
What happens when you combine moving-picture storytelling with a retail-brand behemoth? A whole lot of Flavor, that’s what! Flavor is one of the brands within Cutters Studios—a group that specializes in producing moving imagery through design, visual effects, compositing, and 2D and 3D animation. …
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Who's Responsible for an Ad Gone Bad?
April 10, 2017
You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …
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In-House Roundtables Around the Corner
April 03, 2017
In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.
This year’s roundtables are happening in eight …
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Three Years, Three Org Charts
March 20, 2017
You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle the increased …
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Five Reasons to Attend HDL 2017
March 13, 2017
Once you enter the professional world, opportunities for ongoing education can be few and far between. No matter how proud you are of your experience or degree, we all need to stay fresh. That’s why a trip to the HOW Design Live conference could be just the thing to inspire your work and boost your …
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And the Oscar Goes to… Proofreading!
March 06, 2017
In case you missed it, there was a mistake at this year’s Oscar ceremony—an error the unsung heroes of our in-house agencies most certainly would have recognized and quietly rectified if only the headcount had been allocated to support them.
What I’m referring to, of course, is the mistaken …
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Strengthening Marketing/Creative Alignment to Drive Revenue
February 20, 2017
Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …
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Building Brand with Design Thinking
February 06, 2017
Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …
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