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Meet a Member: Jeremy Brazeal of Coca-Cola
January 22, 2018
IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …
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Sonic Branding for the Modern Marketer
January 16, 2018
I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.
There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …
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The Importance of “Universal Levels of Creativity” in Production
December 18, 2017
Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.
The Purpose of a Brief. The writer and/or …
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Preflight Checklist: What to Do Before Hitting Send
December 11, 2017
Email marketing can be more cost-effective than other forms of outreach, but only if your email gets opened. There are so many details to keep in mind before you press send. Here’s what you need to consider to ensure your message gets delivered the way you intended.
The Fundamentals
● From Name: …
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Fix It In Prep: Understanding VR Before Your First Project
December 04, 2017
Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …
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IHAF Conference Recap: BRAND NEW
November 27, 2017
Earlier this month, over 300 in-house agency professionals from across the country gathered in Boston for our flagship event, the IHAF Annual Conference & Awards Show. This year’s conference theme was BRAND NEW—focused on how strong brands connect with consumers, differentiate from competitors, and …
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AT&T Named In-House Agency of the Year
November 20, 2017
The week before last, IHAF announced the winner of the 2017 In-House Agency of the Year Award, AT&T Creative Services. The team at AT&T stood out among the array of entries because of the pivotal role they played repositioning the company as a provider of devices, connectivity and content, and …
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State Farm Earns Best of Show!
November 13, 2017
With over 750 submissions across 32 categories, it wasn’t easy deciding who’d take Gold, Silver and Honorable Mention at last week’s IHAF Awards. The work was exceptional, with in-house agencies rivaling any top shop out there when it comes to creativity. Of course, there can only be one Best of …
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Conference Countdown: What You Should Know
November 06, 2017
Two days from the IHAF Annual Conference & Awards Show and we’re putting the final touches on what promises to be an event filled with networking, knowledge sharing and celebration.
Although we’ve spent months plotting and planning, we know that the success of this event lies in the laps of our …
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There’s Marketing, Then There’s Marketing
October 30, 2017
Dutch brew master, Heineken, had a successful ad campaign based on setting the standard for excellence. The tagline ran: “Heineken don’t do… but if it did, they would be the best in the world.” It was a stroke of marketing genius that, as these things often do, made its way into pop culture—a …
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