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Who's Responsible for an Ad Gone Bad?
April 10, 2017
You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …
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In-House Roundtables Around the Corner
April 03, 2017
In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.
This year’s roundtables are happening in eight …
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Meet an Ambassador: Theresa D’Alessandro
March 27, 2017
At last year’s IHAF Annual Conference & Awards Show, I had the pleasure of meeting IHAF Ambassador, Theresa D’Alessandro, and hearing about her move from the Washington, DC area to New York City as well as her move into a new position at New York Life Insurance Company.
As CVP and Director, …
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Three Years, Three Org Charts
March 20, 2017
You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle the increased …
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Strengthening Marketing/Creative Alignment to Drive Revenue
February 20, 2017
Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …
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Engaging Consumers with Playable Mobile Ads
February 13, 2017
Over the last two years, digital advertising has made a marked shift toward video and mobile. And it’s no wonder, with consumers leveraging hand-held devices to post and play content at home and at work. As 2017 continues to unfold, we anticipate the rise of a new consumable in the mobile mix— …
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Building Brand with Design Thinking
February 06, 2017
Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …
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Welcome to Washington!
January 30, 2017
There’s a lot going on in DC these days—new names, fresh faces, and big personalities. So we’re headed to where the action is, with our upcoming Pop-Up Breakfast scheduled for Friday, February 3rd.
IHAF Pop-Up Breakfasts are mini-networking events that “pop-up” in various cities across the country. …
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Meet an Ambassador: Andy Dean
January 23, 2017
Pop Quiz: What IHAF Ambassador had a role in a major motion picture? That would be Andy Dean, Vice President and Creative Director of City Year, who was an extra in The Next Karate Kid.
These days, Andy acts on behalf of City Year—an education-focused, nonprofit that partners with public schools …
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The Latest in Package Design
January 17, 2017
Each year, the packaging design experts at The Dieline round up the best consumer product package designs and forecast the latest trends in their annual report. This year, we’re thrilled to share an exclusive preview of our findings with the IHAF community, specifically two emerging trends in …
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