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Social Media: It’s Where the Clients Are
November 13, 2013
Mark McKenna, Putnam’s Head of Global Marketing, highlights trends in advisors’ use of social media and explores the idea of data collection to enhance sales capabilities, creating opportunities for industry innovation. Hear the highlights of recent research on social media.
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Adapting Your Workforce for the Digital World
November 11, 2013
Over the past few years, technology, growth and demand in the digital space have exploded. And while these changes are exciting, keeping pace can be a challenge—particularly when it comes to in-house agency talent.
To be successful in the digital arena, you need the right combination of experience, …
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Onboarding: Essential to Hiring Success
November 06, 2013
Companies are spending more time than ever interviewing potential new hires. In fact, it’s fairly common for a candidate to interview with 8-10 people, prepare formal presentations, and then wait months for a decision. While a thorough interviewing process is prudent, the effort to assess …
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Why Ad-ID Is Good for Marketers, Agencies, Media and Talent
November 04, 2013
In March, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent …
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Retaining Top Talent
October 28, 2013
The recent IHAF conference demonstrated just how important talent is to the success of an in-house agency. All of the speakers noted how important it is to continuously challenge and stimulate the intellectual curiosity and creativity of their teams. Retaining top employees is a key to the success …
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Learning Vital Lessons from In House
October 21, 2013
Having been fortunate enough to attend the IHAF’s In-House Agency Masters conference in Boston on 17 October, I wanted to share a handful of the main takeaways, focusing in particular on what ad agencies could learn from their (often less-heralded) counterparts in this space.
Mick O’Brien from …
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Meet the Sponsors
October 16, 2013
Our largest event of the year is on deck—the IHAF Awards Show & Annual Conference. For months we’ve been planning this two-day gala, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As today drew near, our pace grew more frenetic—though in just …
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An Outside Perspective on an In-House Partner
October 14, 2013
Great relationships are based on trust, and working as part of a team is no different. It takes serious foundational effort to build trust in a group setting—and it doesn’t happen overnight. But it’s necessary before any meaningful exchange of ideas or collaboration is possible. It’s one thing to …
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What Makes a Master?
October 11, 2013
Next week, IHAF is holding its eighth annual conference entitled, In-House Agency Masters. Now, I’ve heard of master carpenters, master musicians, even sushi masters—but this is the first time I’ve heard the designation used to describe an in-house agency. And you know what? I like it.
Mastery is …
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How to Build Lasting Partnerships
October 07, 2013
When I began my career some time ago, as an eager “go get ‘em” account guy in the world of NYC advertising agencies, building a partnership with my client was the last thing on my mind. Don’t get me wrong, I wanted to be liked, but describing my interactions with clients as “partnership”? Not so …
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