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Space Matters
June 23, 2014
Corporate space design has evolved significantly over the past 15 years. Coveted corner offices are a thing of the past—replaced by open floor plans and low cubes. Where your employees sit and their personal space is a hot topic. When planning for space changes, you need to consider the different …
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Advancing Your Client/Creative Relationships
June 16, 2014
Relationships between creative team members and clients can be good, bad or downright ugly. Whatever it is, your goal should always be ongoing improvement of your client relationships.
The interaction between clients and creatives during projects often invites opportunities for conflict. When …
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Jump Start Your Creative-Development Process
June 11, 2014
As an in-house agency, you have a choice. You can have a closed ideation ecosystem or one that pushes the boundaries and opens up the ideation process to a broader team. IHAF Member, Vistaprint, recently proved that the latter choice can jump start the creative process.
Vistaprint's in-house …
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Balancing Creativity with Practicality
June 09, 2014
Considering how fast organizational needs are changing, it has never been more critical to be flexible and creative in problem solving and decision making. We've seen many adaptive organizations survive who have embraced their workers’ creative thinking as a core business practice and we have seen …
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Why Awards Matter (Even When They Don’t)
June 04, 2014
In the external agency world, awards are everything. A creative director early in my career once told me to give the client Headline A (the better headline), even though I told him they would probably reject it. I knew that Headline B was also effective and was probably the one they’d want because …
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Changing Your Relationship Status
June 02, 2014
As the service-minded design group that once was blossoms into a strategic superpower within your organization, you’ll find your team’s credibility growing—and your responsibilities tripling. What do you mean you can’t design an award-winning logo, lead an international conference call, present …
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Creative Respect: Earn It, Don't Expect It
May 26, 2014
Over my career, I’ve had many conversations with in-house creative colleagues related to getting respect from clients. Actually, I had one last week. Common refrains include, “They just don’t get it” or “They don’t understand design” and my personal favorite, “They’re art directing me!” So, how do …
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Are You Stuck in 51/49 Thinking?
May 19, 2014
A number of years ago, when I was at Bose, we embarked on a transformative journey—a journey to eradicate 51/49 thinking. What is 51/49? It’s a term we used to characterize the balance of power between the in-house agency and its clients. On one hand when you’re in house, you all work for the same …
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Keying In on KPIs
May 14, 2014
Taking the time to establish annual success metrics for your in-house agency may not sound like fun to a creative team, but it can reap rewards throughout the year—particularly when it comes to managing clients. Nothing boosts success better than clearly defined key performance indicators (KPIs) …
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Managing Clients with a Creative Spark
May 12, 2014
I often hear that in-house client relationships can be like walking a fine line of diplomacy, where negotiation can determine the creative direction. Well, I think it’s the creative process that can determine the direction of the relationship.
The Creative Advantage. Having world-class creative …
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