• Does Your Team Measure Up?

    October 22, 2014

    • by IHAF Staff

    Measuring your in-house agency’s performance is critical. To deliver ongoing value to the businesses you support, you must understand and be able to quantify your team’s effectiveness and your clients’ satisfaction. It’s also essential to know how your team is progressing over time and how they …

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  • Managing Performance Through Seasons of Change

    October 15, 2014

    You’ve probably heard the expression “change or die.” One of the reasons change can be scary is because performance can suffer during the transition. So how can you maintain high standards of performance during times of corporate uncertainty?

    At American Bible Society, we have been engaged in a …

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  • The Wonders of Radio

    October 13, 2014

    Radio is a lot like Cinderella—a hard-working beauty with a somewhat-dusty complexion that’s often overshadowed by her brighter, shinier stepsisters. And like the fairy princess, radio is beloved by some (listeners) though misunderstood by many (advertisers). Isn’t it time to try on that glass …

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  • Are We There Yet?

    October 06, 2014

    How many times have we heard that question, repeated over and over and over again from the back seat? Despite our best efforts to silence the question with a satisfactory response, it seems we never get there ourselves. Can the same be said for your in-house agency?

    This month at IHAF, we’re …

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  • Meet the CMOs

    October 01, 2014

    • by IHAF Staff

    The IHAF Awards & Annual Conference is our largest event of the year, drawing up to 200 attendees from an assortment of companies nationwide. Our 2014 conference is themedCorporate & Creative, focused on the duality of in-house agencies today—the classic, conservative corporate side and the …

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  • Winning Workflow Leads to Winning Work

    September 24, 2014

    You’re dedicated to finding the best talent available and advancing your team each and every day to stay ahead of the competition. It’s important that you approach your project and workflow management practices the same way by implementing the tools and evolving the processes that will enable you …

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  • Better Than Sliced Bread

    September 17, 2014

    What did we ever do without BrandMaker? BrandMaker is the marketing resource management tool that our in-house agency uses to automate project workflow. Looking back at the jobs we used to outline on scraps of paper and the index card boxes full of projects at every stage of completion, it’s hard …

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  • Collaborating on Creative Reviews

    September 15, 2014

    There are lots of challenges that go along with project workflow, particularly during the creative review and approval process. Oftentimes creative content is reviewed by a group, not a single individual. And groups of reviewers tend to have different perspectives on how content should be revised, …

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  • A View from the Top

    September 08, 2014

    Workflow. Look it up on dictionary.com. It’s defined as “the flow or amount of work to and from an office, department or employee.” Scroll down on the page and you’ll also see it used in a sentence: “But even after years of practice and experimentation, her workflow remains breathtakingly …

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  • Licensed to Drive

    September 02, 2014

    There’s this terrific quote from the book Slammed by Colleen Hoover that goes: “As I make a final right-hand turn onto our street, my GPS informs me that I've reached my destination. ‘My destination,’ I laugh aloud to myself. My GPS doesn't know squat!”

    This month at IHAF, agency workflow and …

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