2024 Field Study
Our newest research report explores the latest trends in capacity planning and resourcing, time tracking and utilization, forecasting, systems, processes, and more. Fielded in partnership with Forrester Research, this study features insights from 132 companies. Download the full report to uncover how in-house agencies are optimizing their operations for success.
Category: Benchmarking Data
DownloadCategory: Benchmarking Data, Project and Processes, Operations and Staffing
Download2022 Field Study
Our latest benchmarking study is all about people. Fielded in partnership with Forrester Research, the findings highlight employee values, career pathing, job satisfaction, and more as reported by nearly 400 respondents. Download the full report for the latest trends regarding in-house agency teams and talent.
Category: Benchmarking Data, Operations and Staffing
Download2022 Report
Performance feedback from over 1,300 clients actively engaged with 30 in-house agencies across a variety of industries. Provides a benchmark for internal agency leaders to assess the effectiveness of their teams.
Category: Benchmarking Data, Operations and Staffing
Download2021 Field Study
Our latest study measures the impact the pandemic had on the productivity and performance of internal and external agencies. Fielded in partnership with Forrester Research, 265 companies participated. How have these teams overcome remote circumstances to maintain high levels of service, contribution and value on behalf of their respective corporations? Download our report to find out.
Category: Benchmarking Data
Download2020 Field Study
This field study provides an in-depth look at how digital marketing has evolved in house. A total of 288 unique companies participated in the study, which was fielded in partnership with Forrester Research. What opportunities do internal agencies have to advance their digital effectiveness? What does it take to become digitally mature? Download our year-end report to find out.
Category: Benchmarking Data
Download2020 Report
The headlines about brands moving more marketing functions in-house have CMOs asking, “Should we move media in-house, too?” Based on a joint study with IHAF, this step-by-step guide by Forrester Research explores how marketing leaders who are ready to advance their cultures, operations, and partner relationships are taking on the daunting task of insourcing media, starting with digital.
Category: Benchmarking Data
Download2020 Report
In-house agencies are suffering the same identity crisis that’s plaguing CMOs and the reputation of marketing. Based on a joint study with IHAF, this report by Forrester Research explores why in-house agencies continue to struggle with resources and curtailed leadership. Analysis of double-digit growth firms reveals that the solution lies outside the corporate marketing organization.
Category: Benchmarking Data
Download2019 Field Study
Our industry introspective, Redefining the In-House Agency, provides a look at the cultural nuances that impact in-house practices and performance, with added color from external agencies and client-side marketers. Fielded in partnership with Forrester Research, 368 companies shared their views. What opportunity do in-house agencies have to redefine themselves? Download our report to find out.
Category: Benchmarking Data, Operations and Staffing
Download
IHAF LinkedIn Group
Our LinkedIn Group is a private forum for members to ask questions, share best practices, make announcements, and connect with other in-house agency professionals throughout the country. It's the destination for networking with likeminded peers, 365 days a year.
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