Operations and Staffing

  • The Truth About In-House Agencies

    2023 Field Study

    Our state-of-the-industry report, The Truth About In-House Agencies, takes an in-depth look at the capabilities, project breakdown, systems and processes, funding models, and opportunity areas across in-house agencies nationwide. A total of 275 companies participated in this study, which was fielded in partnership with Forrester Research.

    Category: Benchmarking Data, Project and Processes, Operations and Staffing

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  • People and Our Priorities

    2022 Field Study

    Our latest benchmarking study is all about people. Fielded in partnership with Forrester Research, the findings highlight employee values, career pathing, job satisfaction, and more as reported by nearly 400 respondents. Download the full report for the latest trends regarding in-house agency teams and talent.

    Category: Benchmarking Data, Operations and Staffing

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  • In-House Agency Report Card 3.0

    2022 Report

    Performance feedback from over 1,300 clients actively engaged with 30 in-house agencies across a variety of industries. Provides a benchmark for internal agency leaders to assess the effectiveness of their teams.

    Category: Benchmarking Data, Operations and Staffing

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  • Redefining the In-House Agency

    2019 Field Study

    Our industry introspective, Redefining the In-House Agency, provides a look at the cultural nuances that impact in-house practices and performance, with added color from external agencies and client-side marketers. Fielded in partnership with Forrester Research, 368 companies shared their views. What opportunity do in-house agencies have to redefine themselves? Download our report to find out.

    Category: Benchmarking Data, Operations and Staffing

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