Sessions & Speakers

Slow Down for Growth

When Indeed brought its advertising in-house, a small, scrappy team completed 2,000 projects in its first year. By 2020, Indeed Creative was poised for growth but the pandemic upended their plans. With tighter budgets and virtually no new hires, the team reimagined what it means to scale. New technology helped create efficiency and maximize output. A network of savvy partners shored up gaps in full-time staff. Most important, they ruthlessly prioritized to reduce low-impact projects, focusing on helping job seekers at a time of radical change. The result? In 2021, Indeed Creative completed 4,000+ projects and added over $2MM to the bottom line, helping Indeed fulfill its mission of helping all people get jobs.

Tim Chow, Managing Director at Indeed

After spending his entire career with external agencies, Tim jumped to the in-house side by joining Indeed, the world's number one job site. Tim is charged with building Indeed Creative—a full service agency responsible for everything from global brand campaigns to conference room wall illustrations. Previously, Tim worked with leading brands like Sony, Microsoft, Amazon and Capital One to create hard-working, award-winning campaigns. Tim is passionate about creating meaningful connections between people and brands. Based in Austin, home of every possible seasonal allergy, Tim enjoys running after work despite not being able to breathe properly.

Greta Mantooth, Design Director, Indeed

Greta leads visual design for global marketing. Before joining Indeed Creative, she held agency design roles at Crispin, Porter & Bogusky, Ogilvy & Mather, and Deutsch. Greta has sampled moonshine in Louisville, art directed Legos in LA, and sculpted mozzarella typography in Boulder—all in the name of great design. When she's not sweating design details, she's a creative helper to organizations she believes in including Dress for Success, the LA Children's Institute, and (currently) the ZACH Theatre where she is also a board member. Home is Austin with three handsome Texans, two spoiled shelter dogs and a lot of breakfast tacos.

Hubble’s Law & The Expanding In-House Universe

The speed of expansion of the universe is directly proportional to the distance between planets—though in our case, planets equal creative assets. In this session, title sponsor Extreme Reach will teach us how to tap into science while anchoring back to speed, control and insight as the center point.

Melinda McLaughlin, Chief Marketing Officer, Extreme Reach

Melinda is an award-winning marketer whose career spans the evolution of the advertising industry, with 15 years on the external agency side, a decade at A+E Networks (including running their in-house team) and five years as CMO of a video ad-tech company. As head of global marketing at Extreme Reach, Melinda sees a spectacular future for brand marketing as TV and video rapidly converge.

The Next Generation of Marketing Excellence

Six years ago, Deloitte’s Marketing Excellence organization embraced the opportunity to stand up a new in-house agency. Since then, its Green Dot Agency (GDA) has grown to 200+ award-winning account, strategy, creative, and communications professionals. Together, the broader Marketing organization delivers world-class solutions to amplify the Deloitte brand and drive business growth. True to their name, their latest effort is a multi-pronged approach to the next generation of Marketing Excellence: consistent and powerful storytelling, insight-led marketing, generating demand through client loyalty, harnessing communication to shape markets, and connecting world-class talent to business strategy.

Kim McNeil-Downs, Director, Green Dot Agency, Deloitte

Kim leads the Green Dot Agency (GDA)—a world-class team integrated with Marketing to amplify the Deloitte brand on behalf of business stakeholders. Through agile and creative experiences, the GDA enables marketing that captures the hearts, minds, and trust of clients. Kim has 30+ years of experience leading and being a part of teams committed to cultivating an environment where creative minds thrive. As a destination-of-choice for the best talent in the business, this diverse and multi-disciplinary team is shaping next generation marketing efforts that directly drive business outcomes.

It’s a Matter of Trust

In this high-powered session, we’ll hear about the critical role trust has played in the success of IHAF’s 2021 In-House Agency of the Year. Remote since 2014, this 110-person organization employs creative professionals across the map, from New York to Hawaii and as far south as Mexico City. By focusing on relationships, this team has formed a foundation of trust and community among its far-flung constituents which extends to earning the trust of critical PwC stakeholders and executives alike. We’ll hear what went into building such a culture and how trust has been instrumental in attracting top talent.

Jack Teuber, Managing Director & Creative Leader, PwC

Jack is a creative and digital specialist with over 25 years’ experience in the professional services, B2B and publishing industries. At PwC, Jack leads the award-winning in-house creative agency—a virtual team of 110 design, video, interactive, digital and experiential experts who not only span every time zone but work seamlessly with creative and technical suppliers around the globe. Jack has been at the forefront of digital at PwC since 1995. His strong and abiding passion for content coupled with his ability to connect powerful messages with specific audiences help drive his team’s creative efforts, as they push the envelope to develop engaging experiences across the firm's digital channels.

Insights from a New In-House Agency

Norwegian Cruise Line’s in-house agency was established amid the chaos of 2020. Adapting quickly from a creative services department, the team’s spirit and drive led the way for its most successful year ever. While 2020 saw this team spring into action, the foundational elements to becoming an in-house agency were put in motion years earlier. Today, the team is learning how to grow its influence across the organization, increase operational efficiencies, develop team culture, and gear up to support a new brand relaunch. Learn what led to their pivotal transition and what’s on deck in the year to come.

Rebecca Winters, Senior Director, Creative Group, Norwegian Cruise Line

Becky led the formation of NCL’s in-house creative agency and team re-structure, launching the award-winning Break Free global campaign (completely in house!), the Norwegian Viva and Prima new ship positioning, and several Norwegian destination product positionings and campaigns. Generally, however, Becky stays focused on keeping pace with her talented, enthusiastic team of creative and operations directors, art directors, copywriters and project managers.

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