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Valuing Your Agency’s Performance
October 28, 2014
One of, if not the hottest topic within in-house agency management circles today is the question: to charge or not to charge?
This month at IHAF, we’ve been focusing on in-house agency performance. And while the measures of performance are many, for in-house agencies in particular, cost savings is …
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Why Awards Matter (Even When They Don’t)
June 04, 2014
In the external agency world, awards are everything. A creative director early in my career once told me to give the client Headline A (the better headline), even though I told him they would probably reject it. I knew that Headline B was also effective and was probably the one they’d want because …
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