Blog Archive
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Boldly Forward to a New Org (Not a Re-org)
September 11, 2023
We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.
In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …
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Getting It Right: Process & Positioning
June 03, 2019
Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …
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Meet a Member: Lori Baluta of Discovery, Inc.
February 25, 2019
This month, we’re getting to know Lori Baluta, Senior Photo Operations Specialist at Discovery, Inc. As most IHAF members know, the internal agency at Discovery was recently disbanded—with Lori opening up about everything from how she got her start to what it’s like for those who remain with the …
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Hallmark Wins Best of Show!
November 12, 2018
Last Thursday evening, over 300 in-house enthusiasts gathered to celebrate creative excellence at the 10th annual IHAF Awards Show—a festive and fun experience! Attendees admired over 650 submissions displayed during the cocktail reception, anticipating which teams would win Gold, Silver and …
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Are You Agile-Inclined?
July 16, 2018
In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.
Over 37% of marketing organizations are moving to Agile, making them 3x more likely …
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IHAF Conference Recap: BRAND NEW
November 27, 2017
Earlier this month, over 300 in-house agency professionals from across the country gathered in Boston for our flagship event, the IHAF Annual Conference & Awards Show. This year’s conference theme was BRAND NEW—focused on how strong brands connect with consumers, differentiate from competitors, and …
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AT&T Named In-House Agency of the Year
November 20, 2017
The week before last, IHAF announced the winner of the 2017 In-House Agency of the Year Award, AT&T Creative Services. The team at AT&T stood out among the array of entries because of the pivotal role they played repositioning the company as a provider of devices, connectivity and content, and …
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State Farm Earns Best of Show!
November 13, 2017
With over 750 submissions across 32 categories, it wasn’t easy deciding who’d take Gold, Silver and Honorable Mention at last week’s IHAF Awards. The work was exceptional, with in-house agencies rivaling any top shop out there when it comes to creativity. Of course, there can only be one Best of …
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Eight Cities, Eight Conversations—One Dynamic Experience!
July 10, 2017
We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …
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Three Years, Three Org Charts
March 20, 2017
You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle the increased …
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