August 06, 2018
The shift toward smart cities is here. From better transportation hubs to self-driving vehicles, cities are harnessing the power of big data and technology to improve processes, increase efficiency and make city living more livable. And, with a projected increase of 2.5 billion people residing in …
September 18, 2017
One of the challenges internal agencies face is proving their value, particularly when it comes to dated stereotypes in relation to external agencies. Not only are in-house agencies contributing creative ideas, they’re contributing to the bottom line—resulting in a value equation that outside …
July 06, 2015
I was approached to write this blog on stimulating creativity from the point of view of an external agency creative director “out in the field.” Like anyone else confronted with this sort of challenge, I immediately Googled “stimulating creativity.” That brought up a treasure-trove of writing on …
June 08, 2015
When I was in third grade, my mom and I ran into my teacher (a grim, severe drill sergeant) in the cereal aisle of the grocery store. I still remember how long it took my brain to recognize Mrs. Strictman. Her face was familiar, but foreign in that environment.
The grocery store was all joy and …
July 14, 2014
I work from home. I used to work from a corporate office, but now I work from home most of the time and I have to tell you, I love it. I’m a hundred times more productive working from my home office than a traditional corporate setting. So as IHAF wraps its discussion on work environments this week, …
July 09, 2014
War rooms, breakout rooms, pods, cafés—what do they all have in common? They are must-haves spaces for creative professionals to come up with new ideas. Without these areas, collaboration and brainstorming would be a bust. Here’s why your in-house agency needs designated space for idea generation. …
July 02, 2014
When we think of the stereotypical agency environment, images of Ping-Pong tables, lava lamps and overstuffed fluorescent chairs come to mind. Sure, outside agencies may have more freedom when it comes to furniture choices and paint colors, but that shouldn’t condemn in-house interiors to be …
June 30, 2014
One of the smartest things an in-house agency can do is align itself with its facilities or building management group. Now I can’t say creative connections are what every facilities team is after, but it’s been my experience that we have a lot in common. In-house agencies and facilities groups …
June 23, 2014
Corporate space design has evolved significantly over the past 15 years. Coveted corner offices are a thing of the past—replaced by open floor plans and low cubes. Where your employees sit and their personal space is a hot topic. When planning for space changes, you need to consider the different …