Blog Archive
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7 Lessons on SEO Content Workload Management
April 16, 2018
There are a number of common challenges pertaining to workload management—tracking projects and documents, assembling the right team, and being on the lookout for potential efficiencies are just a few. The bottom line is that effective workload management can mean the difference between on time or …
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Proving the Value of Your In-House Agency
September 18, 2017
One of the challenges internal agencies face is proving their value, particularly when it comes to dated stereotypes in relation to external agencies. Not only are in-house agencies contributing creative ideas, they’re contributing to the bottom line—resulting in a value equation that outside …
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Helping Clients Appreciate Big Ideas
August 15, 2016
After brainstorming concepts for one of your business lines, the deadline is up and the day is here—client presentation time. You deliver an inimitable body of work that’s sure to blow them away except the client responds with a nonchalant, “Hmm…is that it?”
If this sounds like déjà vu, the …
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Idea-Generating Techniques for the Desperate
June 22, 2015
Here’s a general rule of thumb regarding idea-generation techniques: they’re clunky, dorky and time-consuming. Oh, and they don’t work. You reluctantly resort to one when you're under the gun for an idea, then end up wasting valuable time that leaves you even more frustrated and desperate and …
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Building a Creative Environment
June 08, 2015
When I was in third grade, my mom and I ran into my teacher (a grim, severe drill sergeant) in the cereal aisle of the grocery store. I still remember how long it took my brain to recognize Mrs. Strictman. Her face was familiar, but foreign in that environment.
The grocery store was all joy and …
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