The IHAF Huddle is right around the corner with this year’s focus on internal/external agency collaboration. Agencies inside and out are invited to attend one (or all) of our six spring sessions in Boston, Chicago, Dallas, NYC, Richmond and San Francisco, where internal/external agency duos will share their stories of collaboration.

The IHAF Huddle regional discussion group series provides a unique forum for professionals across agency functions to share the successes and challenges they face. Ranging in size from 15 to 50 attendees, these three-hour events include facilitated discussions, networking, and a presentation by the host company (sometimes with a tour of their facility).

This year’s Huddle on internal/external agency collaboration not only reflects a growing trend in the advertising industry, but a shift that IHAF members are seeing within their own organizations. Once considered competitors, internal and external agencies are joining forces to optimize capabilities, resources, and marketing dollars. From joint strategy sessions to partnering on campaigns to exchanging creative assets, internal and external agencies are forging new ways of working together.

Registration for the 2015 IHAF Huddle will open soon. Check our Upcoming Events page over the next couple weeks for the dates, times, and locations near you.