Blog Archive
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Great Briefs Lead to Great Work
October 24, 2022
A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …
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The Importance of Authenticity & UGC in Talent Acquisition
August 29, 2022
Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.
A job is no longer just …
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Trends in Offshore Creative Production
August 15, 2022
The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.
We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …
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These Companies Can Help You Succeed
July 18, 2022
Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …
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Roundtable Recap: The More You Know
June 27, 2022
While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.
Each virtual …
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You Might Be Wasting Your Media Budget
May 16, 2022
The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?
Whether you buy media internally or with an outside agency, it’ …
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What We Learned from the Experts & Aces
May 09, 2022
So happy to have attended a really great spring event in NYC the week before last with the In-House Agency Forum (IHAF). What a crew and a day of sharing more than the usual tips and tricks by adding a layer of genuine truth and humanity to the conversation.
Many of the brands that presented had …
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Our Roundtables Have Turned
May 02, 2022
There’s something different about our In-House Agency Roundtables this year. In fact, each of these virtual discussion-group sessions will focus on a different topic. We’re gathering every Thursday from May 12 to June 2 for a lively exchange of ideas among peers, all guided by experts from leading …
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Meet In-House Experts & Aces This Month
April 04, 2022
Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.
The Next Generation of Marketing Excellence. True marketing expertise includes …
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Why UGC Is Becoming a Go-To Strategy
March 28, 2022
Say User-Generated Content or UGC to just about anybody in the advertising industry and they’ll immediately think of grainy, shaky, poor-quality videos—like the kind you’d see on America’s Funniest Home Videos or any number of YouTube channels. Authentic? Yes. Organic? Certainly. But high-quality? …
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