Blog Archive
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The Wonders of Radio
October 13, 2014
Radio is a lot like Cinderella—a hard-working beauty with a somewhat-dusty complexion that’s often overshadowed by her brighter, shinier stepsisters. And like the fairy princess, radio is beloved by some (listeners) though misunderstood by many (advertisers). Isn’t it time to try on that glass …
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Meet the CMOs
October 01, 2014
The IHAF Awards & Annual Conference is our largest event of the year, drawing up to 200 attendees from an assortment of companies nationwide. Our 2014 conference is themedCorporate & Creative, focused on the duality of in-house agencies today—the classic, conservative corporate side and the …
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Collaborating on Creative Reviews
September 15, 2014
There are lots of challenges that go along with project workflow, particularly during the creative review and approval process. Oftentimes creative content is reviewed by a group, not a single individual. And groups of reviewers tend to have different perspectives on how content should be revised, …
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Location, Location, Location
August 27, 2014
As we countdown to the 2014 IHAF Awards Show & Annual Conference on November 13 and 14, we thought it might be nice to feature an aspect of the event that we don’t usually highlight—the venue. This year’s show and conference is being held at one of Boston’s most fashionable and distinctive …
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Culture: The Ultimate Interior
July 02, 2014
When we think of the stereotypical agency environment, images of Ping-Pong tables, lava lamps and overstuffed fluorescent chairs come to mind. Sure, outside agencies may have more freedom when it comes to furniture choices and paint colors, but that shouldn’t condemn in-house interiors to be …
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Advancing Your Client/Creative Relationships
June 16, 2014
Relationships between creative team members and clients can be good, bad or downright ugly. Whatever it is, your goal should always be ongoing improvement of your client relationships.
The interaction between clients and creatives during projects often invites opportunities for conflict. When …
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Getting Started with Gamification
May 05, 2014
Did you know that according to Gallup, 70% of U.S. employees are not actively engaged? That amounts to $380 billion in lost productivity each year. At Inward, we’re passionate about employee engagement which is why we recommend that our clients consider gamification to drive their engagement …
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Putting Our Heads Together
April 21, 2014
Over the past four weeks, we’ve been talking within the IHAF community about all things digital. In connecting with members, I’m hearing that in-house teams are more focused than ever on content marketing. The evolution of digital is pointing to the need for increased sophistication not only in how …
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Why Brands Should Leverage Content
April 09, 2014
It’s crowded out there. As marketers, we’ve watched the digital landscape become increasingly cluttered and competitive over the past decade, making it more and more difficult for brands to introduce themselves to new target audiences and/or encourage loyalty from current customers.
Content is the …
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The Benefits of Independent Digital-Media Trading
April 07, 2014
New developments in programmatic trading over the last few years offer in-house agencies advanced insights about audiences, allowing greater transparency into how much is being spent (to what effect) and where, as well as breakthroughs in media efficiency. Yet, most in-house agencies are missing …
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