Now Virtual, Still Awesome

October 12, 2020

• by Jens Peterson, IHAF

Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …

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Are You Listening? If Not, You’re Missing Great Stories

September 28, 2020

• by Rebecca Sommers, Garmin International

Ever since we were kids, we learned the power of a great story. Pocahontas. Pinocchio. Old Yeller. And, the good ones stick with us for a lifetime. Is your in-house team looking for a way to tell better stories? Look no further than your own customers. Done right, customer stories can lead to …

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Working From Home? Improvise Like the Utah Jazz.

September 14, 2020

• by David Blain, Saxton Horne Communications

For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!

Then, COVID-19 hit …

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There Can Only Be One Top Shop—Is It Yours?

August 03, 2020

• by Jens Peterson, IHAF

Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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Meet the Helpers and Heroes

July 27, 2020

• by Jens Peterson, IHAF

In-house agencies carry their clients and brands to victory, but who’s supporting them? Sometimes getting over the finish line calls for the help of hired guns, intuitive tech, and media savvy from external partners like IHAF’s network of supplier members.

Some vendors have been sharing free …

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The New Normals for Branded Content

July 20, 2020

• by Suzanne Spence, MOFILM

In-house agencies are adapting to unique social concerns this year that could forever change how the marketing world engages consumers and crafts content. Among these “new normals” is the need for safer, more-flexible ways to produce work that is both locally sourced and globally conscious. Here’s …

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Creative Problem Solving for In-House Agencies

June 22, 2020

• by Jens Peterson, IHAF

In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …

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Staying Creative Through Crises May Save Us All

June 01, 2020

• by Tara DeZao, Oracle

Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.

So, how …

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