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What’s Good for You in 2018?
January 08, 2018
At the start of the new year, we often find ourselves recommitting to things that are good for us. Eating healthier foods. Getting more sleep. Daily exercise. Why not add IHAF to that good-for-you list by attending this week’s webinar on optimizing your membership in 2018?
On Thursday, January 11 …
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Resource Management: The Ultimate Balancing Act
October 16, 2017
The IHAF team recently partnered with Workfront to conduct a resource management survey for the in-house community. Over 100 unique companies responded, providing insight into their scheduling and planning habits as well as how they forecast, resource, and track their work.
The study includes …
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We Came. We Saw. We Judged.
September 12, 2017
It came down to nine, then four, then two—exceptional pieces that attracted our attention, exacted our respect, and divided us as a group for nearly an hour as we debated “Best of Show” for this year’s IHAF Awards. I can’t tell you who’ll walk away with the coveted crystal, but I can say it wasn’t …
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Eight Cities, Eight Conversations—One Dynamic Experience!
July 10, 2017
We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …
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7 Tips for Building Your Personal Brand
May 08, 2017
In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.
Every tweet, status update, shared video, or tagged image helps paint an …
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Who's Responsible for an Ad Gone Bad?
April 10, 2017
You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …
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The Ultimate Guide to Membership
January 09, 2017
With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!
The …
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Your Easiest Resolution to Keep in 2017
December 12, 2016
Around this time of year, we get to thinking about what we might resolve to do (or not do) in the new year. Get fit. Quit smoking. Spend more time with family. Stress less. While our efforts are well intended, we inevitably let lapse our newfound commitments—sometimes because we lose interest, but …
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Are You Taking Advantage of IHAF?
July 25, 2016
Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.
IHAF members …
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Learning About Omni-Channel Marketing
July 11, 2016
“The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …
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