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Say Something Stupid
December 02, 2013
After 15 years of launching and leading companies in and around the creative space, I’ve learned a few things that are pretty unintuitive. For example, start-ups need less money, not more—they only go and spend it. And don’t rely on “experts”—they often only know how (or want) to do their one …
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Valentine vs. Farrell: Leadership Lessons from the Boston Red Sox
November 25, 2013
This month at IHAF, we’re focusing on Leadership. And if you can forgive this Bostonian for drawing on the recent World Series victory for a lesson in leadership, I think even those who don’t follow baseball will be intrigued at how a dramatic change in managerial style enabled the Red Sox to make …
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Adapting Your Workforce for the Digital World
November 11, 2013
Over the past few years, technology, growth and demand in the digital space have exploded. And while these changes are exciting, keeping pace can be a challenge—particularly when it comes to in-house agency talent.
To be successful in the digital arena, you need the right combination of experience, …
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Onboarding: Essential to Hiring Success
November 06, 2013
Companies are spending more time than ever interviewing potential new hires. In fact, it’s fairly common for a candidate to interview with 8-10 people, prepare formal presentations, and then wait months for a decision. While a thorough interviewing process is prudent, the effort to assess …
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Retaining Top Talent
October 28, 2013
The recent IHAF conference demonstrated just how important talent is to the success of an in-house agency. All of the speakers noted how important it is to continuously challenge and stimulate the intellectual curiosity and creativity of their teams. Retaining top employees is a key to the success …
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What Makes a Master?
October 11, 2013
Next week, IHAF is holding its eighth annual conference entitled, In-House Agency Masters. Now, I’ve heard of master carpenters, master musicians, even sushi masters—but this is the first time I’ve heard the designation used to describe an in-house agency. And you know what? I like it.
Mastery is …
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How to Build Lasting Partnerships
October 07, 2013
When I began my career some time ago, as an eager “go get ‘em” account guy in the world of NYC advertising agencies, building a partnership with my client was the last thing on my mind. Don’t get me wrong, I wanted to be liked, but describing my interactions with clients as “partnership”? Not so …
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Power Up!
August 14, 2013
As a Creative Director for one of the nation’s leading retailers, I’m always looking for ways to keep our team inspired. What I’ve found is that summer is a great time to recharge creative batteries and build camaraderie among the group. Here are five ways to energize your team this summer: …
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