-
Share:
Ringing in the New!
December 29, 2014
Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …
-
Share:
Culture Is King at TIAA-CREF
December 22, 2014
The power of a vibrant, thriving in-house agency culture can often be underestimated. Viewed as a “nice-to-have” and tackled only after countless client requests and production deadlines are met. However, culture must be a top priority in order for talent, creativity and collaboration—all essential …
-
Share:
What Are You Promoting?
December 17, 2014
Most of us would agree that we can do a better job promoting our in-house agency, but what exactly should we be promoting? Is it the value that we bring to the organization? How about our overall effectiveness and creative solutions? Or maybe it’s our collaborative approach that bridges talent gaps …
-
Share:
Self-Promotion Lesson Learned
December 15, 2014
While working for a previous employer, I wanted to promote the in-house creative team I was leading. When I approached my manager, he told me it would be a waste of time. The reason was that our internal clients wouldn’t appreciate us spending time marketing ourselves—we should be working for them. …
-
Share:
Prove Your Value—Promote Your Team
December 08, 2014
Happy holidays! The IHAF community is busy making the mad, final sprint to the 2014 finish line. And while this time of year can be crazy—finalizing budgets, writing performance reviews, strat-planning for 2015—it also allows us a chance to look back, take stock and think about how we can do things …
-
Share:
Keeping It Light
December 01, 2014
At a time of year when pressure is mounting for our teams and our clients are pushing to get projects done by year-end, it’s important to encourage employees to maintain work/life balance and to let them know that they are valued. How many of us have said to ourselves, “we aren’t solving world …
-
Share:
Building Your Bench
November 24, 2014
In the sports world, there are injuries in almost every game. When those injuries are substantial enough for a player to miss time from the game, the best teams have another player who is prepared to step in and fill the role. Every Sunday, NFL coaches talk about the next man up being ready and how …
-
Share:
The Most Effective Leaders Know It’s All About The Team
November 19, 2014
An effective leader is often defined by his or her professional accomplishments, corporate values and management style. However, the most effective leaders I’ve worked with recognize that they are only as good as the teams they are leading. In a world of globalization, innovation, technology and …
-
Share:
How To Build A Duck, And More!
November 17, 2014
Did you know that these six LEGO bricks can be configured into 950,000 different combinations? Neither did we—until last week’s IHAF Conference, that is. In fact, we learned a lot over the course of the two-day event from leadership challenges to organizational strategies to techniques for rapid- …
-
Share:
Exploring Organizational Strategy
November 11, 2014
You wouldn’t think of embarking on a new ad campaign or product launch without the benefit of a well-crafted strategy. Yet many internal agencies think nothing of continuing to grow without the benefit of a purpose-driven organizational strategy. The reality is that a lot of in-house teams have …
%20(1).pdf%20-%20Copy.jpg "TTC Logo Color_v1 (1) (1).pdf - Copy")
%20(1).png "XR_Logo Lockup_Off Black_CMYK (1) (1)")
